CTR is the acronym that corresponds to the expression click through rate and that translated into Spanish is equivalent to the proportion of clicks in digital advertising. It is a term, then, that is closely linked to business on web pages that have advertisements of any kind inserted. And that can be a very powerful parameter to carry out a strategy to make the investment profitable in this special means of communication for users.
One of the doubts that the click through rate raises is how it is calculated to have a very approximate idea of its impact on our digital business. In this sense, the CTR is measured or calculated based on the impressions or clicks of an ad or other advertising format. Through a very simple operation that is based on divide the number of clicks that ad was targeted and the number of times it was seen by users (so-called impressions). And where the amount resulting from this operation must be multiplied by 100. So that in this way, we really have the CTR.
It is data that is used for many and varied things in the digital sector. Although the main one is to evaluate the profitability generated by the ads. Being a very important parameter, both for publishers and companies that market advertising or digital marketing. This is because it allows them to analyze the campaigns they carry out throughout the year. Because here we come to the primary object of this term and that is none other than measure a type of response to a campaign.
CTR: measurement in advertising campaigns
One of the purposes of the so-called click through rate is to favor their mediation so that there is a more effective control, both by advertisers and publishers, in the control of this support in digital marketing. From this general scenario, it should be noted that carrying out this measurement is very easy to undertake.
While on the other hand, it constitutes a powerful tool for them to navigate to where the advertiser wants to take them. For example, towards another different web page or even visit one lwalking page from where the advertiser can collect the visitor's data, with very defined objectives such as the following that we mention below:
- Sell a product, service or item.
- Show them more in depth what the product or service consists of.
- Gather more information from the other actor in the process.
Either way, it should be very clear from the beginning that you have several very effective strategies to improve CTR in advertising. And that is where our explanations are going to be directed so that you can benefit from this very particular process.
Optimizing the CTR in advertising: how to achieve it?
At this time our priority objective will be to detect any strategy to promote this data in advertising and that will mean a lot to us benefits on our website or professional activity. On this relevant aspect we give you some tips to improve it from now on:
- Analyze the keywords to use: the solution to this problem may lie in something as simple as detecting which words are most recognized by users or which may be of more interest at a given time and occasion. If this action is executed effectively, there is no doubt that advertising clicks may increase and in this way we will have a most viewed, visible and above all profitable website.
- Take care of the web page design: this is a small detail that sometimes goes a little unnoticed by entrepreneurs in the digital sector. If this were your case, the solution will come from an action as forceful as it is to redefine the design based on the services you offer. That is, if you are present in social networks, if you provide newsletter or information bulletins or any other kind of support to contact customers or users.
- High quality text: It is a big mistake to still think that the quality of the content does not have any kind of links with click through rate. If not, on the contrary, it is the source of entry for more visits and that advertising is more visited. The texts must be very careful in all aspects and especially that they do not contain duplicate or plagiarized content that can influence this action by users.
- Incite attention on the part of the users: a very effective strategy for these cases, although certainly forgetting it too, is to motivate users to motivate themselves through what you offer them. In this sense, nothing better than a call to action to arrange some very suggestive phrases or content. For this to be this way, you will have to provoke their reaction by means of highly suggestive content and design that stimulates the other part of the process.
Analyze what the competition is doing
As you have seen, we have given you very effective behavior guidelines to stimulate that the advertising formats work very well. To the point that the customer's reaction is what you want from the first moment. That is, by pressing the same to go to the formats so important in digital marketing.
But you will also have other less known systems, but equally effective to achieve the objectives. We are referring to nothing more and nothing less than that you choose to carry out an analysis on the actions of the competition. Namely, its ability to enhance the flows derived from advertising. Be receptive to what others do and apply the following actions that we are going to explain below:
- Look at the competition, but especially those in your own industry.
- Study the actions they perform, what designs they have, if they get many results, etc.
- If you can, check the results of their actions and if they are satisfactory, you can import them to put them into practice on your website.
- You can consult with other people who are in a situation very similar to yours since it will be a unique opportunity to replicate these digital movements.
With a bit of luck and some imagination in the recipe you may eventually come up with great ideas on how improve this aspect within digital advertising. But in any case, wait for a few days or weeks to show that the measures have been reasonably effective in achieving your main goals.
Other very useful tips to improve CTR
It may be that with the previous measures you have not managed to increase the click on advertising. If this is so, don't worry. You can experiment with other guidelines for action that are more original, but without neglecting the purpose you are pursuing.
You should keep in mind that the objective is for the user to click on your ad. And to encourage it, you may have no choice but to show, for example, an image that the user admires, curiosity or interest to enter. To the point that it is possible to consider what is going to be found in those moments.
Put On very suggestive and attractive headlines. There is no doubt that this part of the informational content is the first thing readers notice. The decision to continue or not will basically depend on how suggestive the headline is. Take care of this aspect a little because it can give you many joys from now on.
Not to give up never to the signs of identity. One aspect that can reduce the increase in CTR is that you forget the profile of your business or website. Everything has to be very contrasted and without forgetting what you are looking for as a small and medium-sized company. In this sense, the fact that your ads do not show products that indicate otherwise about the philosophy of your digital content can help you a lot.
Opt for full description on google. Also this powerful search engine can become the solution to your problems and more than you imagine from the beginning. For this, it will be especially important that you make things very clear to users about what they are going to find. Try by all means to create something that appeals to them or show the benefits of your products or services through their purchases. Of course, it will be a digital marketing strategy that will not disappoint anyone.
You will have verified how through some very elementary and not at all sophisticated ideas you can satisfy this demand. It is none other than to improve the click through rate in the business of your website from now on. So that in this way, you benefit through a significant increase in the number of sales and that is after all what you are looking for through this digital strategy. And above other more conceptual considerations.