What is a podcast and what are its advantages for eCommerce

What is a podcast?

It is becoming increasingly difficult to differentiate yourself from the competition. With the proliferation of eCommerce on the Internet, standing out among stores that do the same becomes difficult. Unless know what a podcast is and what it can do for your business.

And, since the podcast became fashionable again in 2010, eCommerce has managed to fit it into its marketing strategy to benefit from this tool. Do you want to know more about this? Then read on and see what it can do for you.

What is a podcast?

First of all it is important that we talk about what a podcast really is. Many think they know what it is, but in the wrong way, so let us focus on what is considered. It is an audio file. This will be hosted on a server in such a way that it can be listened to whenever you want through the Internet. In addition, in many cases, there is also the option of downloading it to your computer (it is usually done in MP3 format) with the aim that you listen to it as many times as you want without the need for Internet.

Today, recording a podcast is something that anyone can do. Before, it was a tool that stood out among bloggers and also musicians, but now even businesses can make use of them because it generates benefits in SEO strategies, hence they are so important (they improve SEO positioning, you get closer to your customers …).

But where did the podcasts come from? To know its origin, we have to go back to 2004. On that date the term was used, joining two words that were in vogue: iPod, which was a music player that caused a sensation (from Apple); and broadcasting, which means broadcasting.

And, In the past, a podcast could be considered to refer to an audio broadcast, usually the file of a radio program, music, etc. But it also began to be used as a video broadcast.

Now, that term has been "polished", and podcasts have diversified because it is not only focused on audiovisual media, but also on interviews, blogs and, yes, also for eCommerce.

What are the advantages of a podcast

What are the advantages of a podcast

The podcast has been with us for several years (since 2004) and, although it was a revolution at the time, the truth is that it later declined. Now, it has resurfaced again and it has done so with more force than ever, which is why many eCommerce have begun to approach what a podcast is and what advantages it has.

In general, this implies:

  • Bring people an audio that you can listen to at any time. Even if they are doing something else.
  • Do not bore with long texts, because what it is about is that they listen. In fact, podcasts in which books are read began to proliferate.
  • It is easy to produce. Obviously, we are not going to tell you that it is a matter of minutes, because it is not, but they do not require a large investment and the result can be of great quality.

Can you use a podcast for an eCommerce?

Can you use a podcast for an eCommerce?

The answer is yes. Whatever your business, there is always some way to use the podcast to benefit SEO from this tool. In addition, you do not have to see the podcast as an audio broadcast, in fact, it can also be used for other things, such as for people to hear a description of that product, to know a testimonial first hand ... other words, to sell those products.

For example, imagine television. It is becoming more and more common for us to listen to it without really looking at it, only when it interests us. Well, this is the same; users browse your page but without seeing anything, but what if they hear something they want to hear? What if it catches their attention? Then they will specifically look for that product, and yes, you will have a good chance that they will buy it.

For this reason, it has become a valuable tool that can be used, either directly for product descriptions, or for the eCommerce blog talking about a more general topic, related to your market, where you talk about your products and the solutions they propose. to everyday problems.

What are the advantages for eCommerce

What are the advantages of the podcast for eCommerce

Still not clear? Well then we are going to talk to you about what are the advantages of a podcast for eCommerce because, perhaps, what you don't know is all it could do for you.

Voice is a powerful way to reach your customers

You have to admit it. Finding a web writer that you will fall in love with with their words is not easy. Many can write you a text, yes. But that text really hooks customers is really difficult. And although there are some (ahem, ahem), the truth is that it can be difficult for you to find people like that.

Therefore, another option is podcast messages. Because You give closeness and warmth to what you want the customer to know about the product. Plus, you're doing something else: helping blind people get to know your product without having to have a machine read the text to them.

They can listen and do other things

When you want to buy something you have to stop, read the text, and continue. You cannot do two things at the same time because you must focus your attention on the text. But what if instead of the text you have a podcast and while listening to what that product would do it takes care of other things? Well, that is to help users not slow down because they have to read the text.

If the product interests you because of what you have heard, you will take a closer look at it, and, with this, you will be increasing the possibility of buying it.

You have no competition

This depends on the market you are in, the type of eCommerce you have, etc. That is, there will be competition, but right now with podcasts there is not much, so what a podcast is can be what differentiates your business from others.

In fact, if you are based on figures, you should know that 50% of Internet users already consume audio content, so why not take advantage of it for your own benefit?

You can combine them with others

For example, imagine a podcast talking about the description of the article with a text about that product and also a video showing live what the article is like. Well yes, all that can be combined. But be careful, you are not going to have the same text, content and audio, because that will not help your business (you will be repetitive).

It is fashionable

That means that you will be able to reach a large number of potential customers if they are interested in your eCommerce. And as we have already told you that it is not yet very exploited in Spain, and that it is also easy to prepare because it only requires a small investment (but with high-quality content, be careful), positive results will always be obtained.


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