Disruptive technologies In social commerce, the mobile and customer experience have transformed the retail industry. The mission for all brand marketers is to stay ahead of the race and spot trends that will drive sales and provide customers with the most efficient and enjoyable online shopping experience.
The future is very difficult to predictBut when the experts speak it is because they have done a careful analysis to determine what may happen in the next few years, so here is what some experts have deduced about the future of e-commerce.
By 2022, commercial spaces will be little more than showrooms. Eddie Machaalani and Mitchell Harper, CO-CEOs of BigCommerce
BigCommerce is a provider of e-commerce software for small and independent retailers and has achieved tremendous success since its launch in 2009. It has received $ 75 million in funding and has a client roster that includes renowned companies such as Gibson Guitar and Zaggora.
In a recent post from the Forbes, Machaalani and Harper CIO Network they boldly predicted that the mall as we know it today will be very different in 10 years. "Instead of loading carts with merchandise to buy in the store, consumers will test the products in the store, quickly scan and purchase the items they want, and have them delivered to their homes in a matter of hours." Small businesses invest in mobile content, video, social advertising, and digital coupons.
Mobile commerce is important for success. Alexandra Wilkis Wilson, Co-founder and CMO of Glit.
In a recent one-on-one interview with Anthea Tsoukalas from The Fashion Group International of Toronto, Wilson focused on mobile commerce and a global perspective as building blocks for the future success of e-commerce. She believes that brands that calculate mobile commerce are the ones that will ultimately succeed.
The future is in our hands
Ultimately, what happens in the future is what customers make of online commerce, so keep shopping and change the future!