El SMS marketing it is one of the oldest strategies to attract potential customers; however, with the important arrival of the digital age and smart mobile phones, it is becoming more and more current. send messages with commercial communications about the products and services of a certain company.
The most successful companies with the best commercial positioning recognize that SMS Mmarketing It is the direct communication channel with best open rate compared to other methods such as Email Marketing, for example. However, there are several factors that influence the effectiveness of SMS Marketing campaigns which, most of the time, are underestimated in terms of their execution, putting the success of the strategy at risk.
The good thing is that with good planning it is possible to get the maximum advantages and benefits from this practice. Do you want to know what you can do with SMS Marketing? We leave you the details below.
5 reasons why SMS Marketing is effective
Receiving SMS with advertising campaigns turns out to be a convenient strategy to establish direct contact with potential customers and encourage engagement. In addition to this quality, mass SMS messages are effective for the following reasons:
Direct communication
Establishing a solid connection with potential customers is possible through sending text messages that do not exceed 160 characters. That is why SMS Marketing is considered a very effective type of direct marketing.
In order for customers to receive timely and appropriate messages, a high-quality database must be in place. This must have a precise segmentation with that information that allows send advertising content focused on the needs and interests of the potential audience. It is necessary to have telephone numbers, email addresses, social networks and other contact information that are not only essential for SMS Marketing, but also allow working in combination with other digital marketing strategies.
Personalized messages
One of the great reasons why SMS Marketing strengthens the company/client relationship is that it allows customize the sender. This action strengthens the bonds of trust, boosts the value of the content of the message and improves the opening rates with significant results for the campaign.
Low cost
SMS Marketing stands as a strategy of low cost and high impact on potential customers. Using the mass sending of text messages is effective to reach a large number of recipients immediately and without the need to make a large investment of financial or human resources.
And also, for customers, it is not necessary to have mobile data or a Wi-Fi connection to read a text message. That is why SMS Marketing is a profitable strategy for both parties.
Measurable results in real time
With SMS Marketing it is possible to track to determine which recipients have received and read the message, as well as those who fulfill the call to action and address the landing pages. Without a doubt, it is the ideal method to know the results immediately in order to make corrections in time, for example in case of possible technical errors.
Ideal for start-ups
Given its low execution cost and the large-scale impact that is achieved with SMS Marketing, is the most appropriate strategy for those new companies that want to make themselves known among their target audience and potential customers.
Without a doubt, it does not matter if you are a small or large company, SMS Marketing is the most powerful, safe and profitable to boost your business profits.
What are the advantages of SMS Marketing?
If you have doubts about what you can do with SMS Marketing campaigns, take a look at the following utilities:
Take advantage of SMS Marketing on special dates
Special dates or holidays are a huge opportunity to make the most of the impact that SMS Marketing has on your potential customers. So, during these days use the mass sending of text messages to remind your target audience of the services or products that your company offers and how they can be the answer to their needs for those special dates.
Incentivize your users to recover their shopping carts
All websites struggle every day to increase their sales and reduce their percentage of abandoned shopping carts. Given this scenario, SMS Marketing is postulated as the most convenient tool to revive the interest of users by retrieve your cart and complete purchases.
You can use mass text messages to send reminders related to the status of your cart, to the payment or offer special discounts and relevant information about the items left in your cart. These actions can change the decision of users immediately.
SMS Marketing as a reminder tool
Service companies take full advantage of SMS Marketing to send reminders to their clients regarding their next appointment, available slots, hours and more. It is also very useful for reporting payment reminders, outstanding debts or suspension of services.
Make your brand promotions known with SMS Marketing
One of the most infallible advantages of SMS Marketing is its ability to publicize offers, Promotions and discounts that your brand offers in relation to products or services.
This is one of the most effective practices to create a presence among your potential customers and keep them up to date on the latest news about your business. In addition, text messages with this type of promotional information encourage your audience to heed the call to action, especially if the offers have a limited time of validity.
Use SMS Marketing for purchase confirmations
El E-commerce it came to stay; however, even in this technological age, some users feel mistrust about payment processes when making purchases. Faced with this uncertainty, you can take advantage of SMS Marketing to increase the confidence of your customers by sending text messages with the confirmation of your purchases and the status of your order. In this way, users feel sure of the credibility of your brand, which positively favors loyalty.
Request the services of one of the best digital marketing agencies and you will be able to witness how SMS Marketing turns out to be a method of greater advantages not only to increase the sales of your business, but also to strengthen the bonds of trust in the company/client relationship.