Facebook continues to be one of the social platforms most important Ecommerce and for business in general. Therefore, having a presence in this social network is essential to increase the possibilities of sales and of course to generate loyalty.
Facebook gives you more exposure to potential customers
There are more than 1.9 billion users on Facebook, so if you can't find new clients for your business on Facebook, surely you should think about another line of work. This is one social network that allows you to interact with your followers and make them participate in contests, events and newsletters.
Helps you reduce marketing expenses
Create Facebook business page It costs you nothing, although you can of course pay a graphic designer to create a cover and profile image, although it is not really necessary. Using your business photos is enough, so possible expenses are significantly reduced. Even the Facebook ads that you can buy are quite affordable and give you very good results.
Facebook also helps you reach your target audience
The important thing here is to target people who already have an interest in your Ecommerce business or what you sell. Facebook ads have the advantage that you can segment your target audience to target exactly the type of people who are most likely to become customers.
It also serves to increase web traffic
You can also use the Facebook page of your Ecommerce to drive traffic from this platform to your business website. One of the great benefits of link sharing on Facebook is that a full-width thumbnail image is displayed in case the website does not have one available. By using larger images you have more chances to click on the links.