Do you think that there is only Facebook, Twitter, Instagram, TikTok, Pinterest? Well no, actually there are many different social networks. And one of them is WeChat. What is? What is it for? How is it used? These are questions you may be asking yourself right now.
And in reality, WeChat is a social network that you should not lose sight of since it may be the next one to become fashionable. In 2020 it had more than a billion active people per month.
WeChat: what is it
WeChat is one of the most important and used social networks in China. In fact, it is said that without it you cannot live there. Digging a little deeper, you should know that it's a messaging app (calls and messages) mobile. We could say that it is like WhatsApp, but in Chinese.
It was developed by the company Tencent and has poured into it to obtain the best result. In fact, it is updated quite often because they are always trying to innovate to improve its functionality at all levels.
Now, It also has some data that has made not everyone trust it. One of the most controversial comes with a study carried out in 2020 by Citizen Lab where it specified that WeChat spied on user conversations, thus analyzing messages, especially of a political nature, and filtering or censoring those that did not agree with what they considered. The fact that no one came out in defense or denying this made many suspicious.
WeChat Features
If by chance you have been curious about what can be done with WeChat, here we summarize the functions it has:
- Messenger service: You can send text messages, voice messages, video calls, images, videos... Even video games.
- Accounts: you can verify your account and even allow official accounts, so that notifications can be sent to subscribers or offer exclusive services to certain groups.
- WeChat Moments: this is similar to Facebook. And it is that, as a social network, it is not only about having messages and calls, but you can also share images, links, videos... with the contacts you select (as if it were your Facebook wall).
- Geolocation: to connect with people who are close to you.
- WeChatPay: It is a mobile payment system.
- Enterprise WeChat: It is a professional version to use this application for teamwork.
For all this it is said that WeChat has taken the best of Facebook, WhatsApp, Twitter, Google Play and Slack and you have combined it to create that application. Also, being available in 20 languages makes it usable globally.
How to use WeChat
It's time, despite that controversy it had, have you downloaded the application? Do not worry that We help you to know how to use it 100%.
If you already have it installed on your mobile, as soon as you open it it will ask you to register and the first thing he is going to ask you is that say what region you are in and what is your phone number.
They will send you a code to verify. This is four digits and once entered you will access what it means to create a profile. To do this you must choose name and photo (the latter optional).
Then you can add the friends you wanteither automatically or manually. This is easy to do since, by putting the name, email or phone number, those friends should come out. You can also make important the contact list of your mobile.
When you want to send a message, you have to go to the contacts first andChoose the person with whom you want to communicate. In his profile you will have the message button and from there you can write or send him whatever you want. You can even make video calls with it.
WeChat, would it work for an eCommerce?
If you are the owner of an eCommerce and this application has caught your attention, you should know that yes, can be useful to create a marketing strategy and connect with users, both those who are already customers and potential ones.
In fact, it can serve you in two different ways:
- To communicate with your audience, in the sense that you can create subscription or service accounts to maintain contact with users and offer them discounts or so that they can ask you questions.
- To organize internally, that is, creating work groups or departments and managing tasks or establishing a work calendar, as well as being the means to send notifications to all employees.
The decision to use WeChat or not depends on you, it really is not a widely used social network in Spain, although there are people who have it on their mobiles. The problem is that since it is not as well known as others, it has the problem of reaching a small target audience and in that case you must assess whether it would be worth it. At least in the strategic and communicative part with the public. At a private and organizational level it would be different if all workers had to have it.
What do you think about WeChat?