Nowadays WeChat is considered the most popular social media platform in China. The company plans to expand its e-commerce services to different brands in Europe, with the United Kingdom being the country where the first operations are expected.
WeChat and its Ecommerce platform
WeChat belongs to the Tencent technology company, which offers social networking services, web portals, as well as instant messaging services, games, and also e-commerce. Your Ecommerce platform will initially available in the UK for British companies to use to sell their products in China.
Eventually this e-commerce platform is expected to start operating in other countries such as Germany and France. According to the European director of Tencent, Andrea Ghizzoni, the company is expanding your services to the United Kingdom from this month of April and plans to start operations in other European countries next year.
The intention is clear, to work with European brands to sell their products through the WeChat platform in China. This is very important as companies can thus avoid part of the bureaucracy of setting up their own retail operations in China. Tencent has mentioned that almost 95% of global luxury brands are on WeChat right now, including Valentino, Burberry, Prada, Zegna, and Mulberry.
Just two years ago this percentage was 50%, while last year it was 75%, which reveals a growth that is constant and increasing. It is worth mentioning that the The company also plans to implement international payment services for national clients. This means that Chinese tourists will be able to use WeChat Pay in European stores.
Through WeChat app, users are offered social media, instant messaging, as well as shopping, streaming music, they can even book a taxi or movie tickets.