wayok, la startup Spanish who leads the cleaning sector in Spain, it has closed its first round of financing. Less than a year ago I introduced you to this Spanish startup that launched an intelligent cleaning services marketplace. At that time, the Salamanca startup only had a presence in Madrid, Barcelona, Valencia, Seville, Malaga and Salamanca. Little by little, over the last few months, Wayook has been expanding the cities in which cleaning professionals could offer their services, taking advantage of the full potential of eCommerce.
With this new round of financing, Wayook will be able to expand even more in Spain, reach abroad and improve its services.
The international investment, corporate development and consulting firm Axon Partners Group has invested 640.000 euros in Wayook, with which the startup will be able to expand to more than 40 cities in the country, and will be able to scale and consolidate its position in the Spanish market. To do this, Wayook will use the money to increase the team and will allocate part to attracting users through specific marketing actions, all this also with a view to Europe.
As they comment Alvaro Sanchez y Rodrigo Olmo, the founders of Wayook:
Our goal is to continue growing very quickly while maintaining the level of quality that our customers value so much, whose satisfaction is currently more than 96%. At the end of the year we want to have a presence and provide service throughout Spain. Thanks to Wayook every day more people enjoy their free time.
Regarding their new investor, Wayook entrepreneurs say:
Axon is a leading investor in Spain, its experience and all its success stories made us see that it is the best possible partner for our project. His way of working with investees, his international presence and knowledge and his expertise in various areas make him perfect for us.
Carlos Rodriguez-Maribona, Investment Manager at Axon Investment comments:
Domestic service is being one of the most active sectors on the Internet. As we do in all our investments, after carrying out an extensive analysis of the situation of the sector in Spain, we came to the conclusion that both the team and the evolution that Wayook had had so far, made it the most suitable company.
The company has been able to achieve growth much higher than its competitors with a team of 7 people and with a much lower investment than the competition.
About Axon
Axon Partners Group has invested in companies like Akamon and has had successful exits in companies like Just Eat, ClickDelivery or Wuaki.tv. In addition, Axon this year has been the sole advisor in the sale of La Nevera Roja to FoodPanda, the largest M&A transaction in the Spanish digital economy since 2013. Axon identified the opportunity to sell local companies to international players and negotiated the transaction end-to -end.
Wayook, an unstoppable year
Wayook, which began its activity in the summer of 2014, has become a national benchmark in less than a year. Wayook was selected by Wayra (Telefónica's startup accelerator) in November 2014 for its acceleration program validating the model, the team and the project. In all this time, it has shown great growth both in terms of users and in billing and recurrence.
And very soon, the app and more financing
So far the way to reserve services in Wayook is through its website, www.wayook.es. Starting this summer, Wayook will also have a mobile application available on both iOS and Android that will further simplify the way in which you can book this type of service. "We want to bring the experience of booking at Wayook to as many homes as possible. ", indicate the founders.
In addition to the financing received from Axon, Wayook will have public financing in the coming months, which will bring the total operation to more than one million euros that will allow the company to carry out its growth and consolidation plans.