How should be the structure of the URLs for eCommerce

What is a URL

Having an online store, or an eCommerce, is a reality today for more and more people. Physical stores close more often, however, on the Internet things change, and they open more. But, it is not enough just to put together a page and that's it. There is an important detail that you may not have realized. The URLs for eCommerce.

These are as or more important than the design, because they directly affect the SEO of your online store. But in what sense? And what are URLs for eCommerce? How do you have to put them to work? All that and much more is what we are going to talk about next.

What is a URL

First of all it is important to know in depth what a URL would be. We are talking about the web address of a page, but also in this they would include the directions of the categories and the products. For example, imagine you have a motorcycle accessories store. Your website could well be: todoparatumoto.com, as it is viable. But, what if in a product the url starts to have nonsense things? Of the type: todoparatumoto.com/casunoeuqncey.html Would you trust to click? Of course not, because it does not know if it is a suitable url or not, if it is false, or if it can lead you to the wrong site.

Neither search engines is the best. Because it has nothing to tell them what they will find there and, therefore, when you list a series of pages for people looking for something, yours will not appear because you do not have the keywords you require.

In conclusion, we can say that a URL is an address where you determine what that person (or the search engine robots) know what they are going to find in it, so that they can know what there is.

What characterizes a good URL

What characterizes good urls for ecommerce

Now, a URL, to be perfect for an eCommerce (or even in general), needs to fulfill a series of important characteristics. These are:

Have a suitable structure

In this sense, avoid as much as possible the articles, determinants, etc. They are not suitable for URLs because all they do is "make them fat" and also because they are useless in SEO.

The best is that bet on keywords, which are really what users are going to search for. Thus, you find three different parts in the eCommerce URLs:

  • The domain of the store (continuing with our example, todoparatumoto.com). It is your own online store, where all the categories and products you have come from.
  • The categories of the products. Because you will have different categories where you can include the products you sell. For example: clothes, gadgets ... and this must also be reflected in the url.
  • The product. Where it is important not only to put the name, brand ... but also keywords.

And beware, you should also bear in mind that the images of the products you upload will also have their own URL. If you want them to position, remember to upload them with the name of the product and keywords, since this way you will achieve better results.

A short url

If possible. Long URLs do not rank the same as short ones, And whenever you can, you should bet on these because they are the ones that help SEO the most and make search engines list you before. To give you an idea, a URL should not contain more than 100 characters, since it is what Google shows in its searches. Everything else will be nonsense.

SSL certificate

More and more pages and browsers have adapted the SSL certificate. To the point that if you try to enter an online store that does not have it, the browser blocks it for it. So it is important to implement this certificate. In case you don't know what we mean, We are talking about URLs that start as https, instead of the usual http.

When an eCommerce does not have that url, it can have much less visibility.

URLs for eCommerce

URLs for eCommerce

Focusing on an eCommerce, we are going to finally talk to you about the correct structure that you should follow to get more benefits. And you need to implement your website for both search engines and customers.

Therefore, first of all We recommend that you do a keyword search. That is, you know, for your business, what are the keywords that you can use, and the competition they have. What is it going to do for you? To position yourself. For example, if it is a motorcycle accessories store, surely the word accessories is key, but is it related to yours? Possibly not, because it is too general. That will make that, if Google lists you, it will do so whether they are looking for clothing accessories, such as kitchen accessories ... In other words, it will not work for you. On the other hand, motorcycle accessories can be a keyword. Do you understand where we are going? You have to use keywords, representative, and that encompass what you sell.

But there is still more.

ECommerce URLs for categories

Categories are always something that is not taken into account. And it is actually very important. If you have a fashion eCommerce, you will most likely want to put categories of children, women, men… But, do people really, when we look for clothes, only put women, men or children? No, we put women's clothing, children's shoes ... So a url like this will have many more possibilities (always without articles, remember).

The structure of the URLs for your eCommerce

URLs for eCommerce

You must always keep in mind the structure of your eCommerce. And it starts with the name of your domain.

https://ejemplo.com

Then the categories:

https://ejemplo.com/categorias

And then the products:

https://ejemplo.com/categoria/producto

These URLs are "clean", that is, a person with a simple glance will know what they will find in each one. At the same time, search engines will also be able to index content much better, even more so if it is with keywords.

One piece of advice we give you is that try not to repeat the URLs for eCommerce. This is very common when you sell similar products to each other, where you tend to put the same keywords. For example: nike-shoes. Maybe you have many models, and all of them want to put that. But, by default, when your website detects duplication, it will put a 2-3-4 at the end of the url ... and that, although not too bad, does affect positioning and SEO, so you will have to use to your imagination and place more representative words: red-nike-shoes; sneakers-nike-woman ...


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