Types of marketing: know how many there are and the most important

types of marketing

When you have an eCommerce you know that promotion, advertising, making yourself known, creating a personal brand for your business... are very important to succeed. And this is influenced by the types of marketing that you will carry out.

Wait, Don't you know there are different types? Next we are going to talk about some of them. We will tell you everything you need to know and we will also help you know which ones you should focus on if you are just starting out or if you have been around for a while. Go for it?

How many types of marketing are there

global digital marketing

This question, although it may seem easy, in reality it is not. It is one of the most complicated and It does not have an easy answer because there are sites that believe that there are only two types: online and offline. Others, however, believe that they can be divided into 10 large groups. And others more daring, They break down the different types of marketing to offer more than 80 of them.

Who would be right? All. Depending on how they are classified, or how much or little detail you want from them, you can consider that there is more or less. For example, in the case of the more than 80 types, it is because This type of marketing is divided by very specific tasks. In other words, several could be combined to do similar tasks.

What are the types of marketing

email with analysis

Since we do not want you to be left with the doubt, and we do want you to know each and every one of them, we have searched well to give you an Global vision of all the types of marketing that you are going to find. Some will work better for your eCommerce, and others you won't even have to focus your efforts on.

Digital marketing

It is online marketing, one that is carried out through the Internet. inside this there would be many other types that we are going to talk about.

Offline marketing

It is traditional marketing, the one that carry out strategies to publicize a company without using the Internet, but in the day to day.

Outbound Marketing

We could define it as those marketing strategies focused on attracting new customers. To do this, they are in charge of announcing the brand, of going after consumers.

Inbound Marketing

If the previous one was focused on new clients, in this case we are talking about the same objective. The difference with the Outbound is that, in this case, a content strategy is carried out to attract the potential client. In other words, instead of the brand going to the customers, they are the ones who find them.

Content Marketing

He is in charge of establishing strategies for Get relevant and valuable content for the people who are your target audience.

Performance Marketing

A professional in this type of marketing focuses above all on the ROI analysis (which, in case you don't know, is the return on investment). For this, it is in charge of evaluating the campaigns that are carried out to optimize the investments that are made as much as possible and make them more profitable.

Email marketing

This is one of the types of marketing that is booming. Is a tool with which a closer relationship with consumers is established in order to send you content, sales proposals, etc. but not directly, but by connecting with those users.

social media marketing

A professional focused on this type of marketing You will know everything about social networks, whether they are the most used at the moment or those new trends that could be interesting to squeeze in the short and medium term.

search marketing

As well known as Search Engine Marketing, or as SEM, is responsible for establishing strategies to get to the top of search engines, such as Google and Bing.

To do this, it carries out organic and paid tasks.


Another type of marketing that is booming. Focused on mobile devices, its function is to create responsive sites (that look good on mobile), as well as creating mobile ads, user experience...


Although you may think that it is not important anymore, there are still companies that use it, and It focuses on using very specific content in that text space to capture people.

Interactive marketing

We can see it as a user experience marketing, since the objective is to create a unique experience for that person in such a way that they remember us.

For this, ebooks, questionnaires, infographics, quizzes, games, etc. they can help.

working on social media


This professional is in charge above all of make videos (scripts, content, etc.) focused on audiovisual content.

These are increasingly popular and would be a way to connect with the public.

of loyalty

In this case, Instead of focusing on future customers, it focuses on current ones by establishing strategies that make that person feel good about buying. In other words, customers who have already purchased are given reasons to repeat the experience.

Product marketing

Focused above all on creating products and establishing strategies so that it can be interesting for consumers.

For example, it is in charge of the position of the product, the competition it has, the sales strategies...

Marketing Service

In this case it differs from the previous one in that it looks for establish strategies to present and offer services to a consumer. They are no longer (tangible) products but the work of another person that will influence the results of the person who hires them.

with cause

The strategy that is implemented in this type of marketing focuses on present the “humanity” of the brand itself, linking it to social causes, humanitarian projects, etc. to help make it look closer and more concerned about the problems of the world.


It is also known as scientific marketing. It's based on study the behavior of people in such a way as to influence them directly and indirectly to establish stimuli that really make them react.

Other types of marketing

We could be talking to you about the types of marketing for a long, long time. So, How We have presented the most important ones, here we leave you the other types that you can find and that also influence an eCommerce. Of course, these focus more on businesses that have been created and in operation for a longer time.

  • Geomarketing
  • proximity marketing
  • Remarketing
  • Marketing in real time
  • Cross Marketing
  • Cross channel marketing
  • integrated marketing
  • Direct
  • Indirect
  • Strategic
  • Efficiency
  • Reagent
  • Proactive
  • multi level
  • from affiliates
  • Useful
  • relationship marketing
  • of community
  • precision marketing
  • transactional
  • of recommendation
  • of defenders
  • responsive marketing
  • Of events
  • Promotional
  • Endomarketing
  • incentive
  • Business
  • B2C
  • B2B
  • Institutional
  • Social
  • reverse marketing
  • of product
  • Of service
  • mass marketing
  • from segment
  • niche
  • Micromarketing
  • personal marketing
  • Seasonal
  • guerrilla
  • from ambush
  • Viral
  • Telemarketing
  • on leave
  • Of influence (or influencers)
  • From experience
  • Sensorial
  • of nostalgia
  • of exclusivity
  • luxury marketing
  • business marketing
  • Doctor
  • Legal
  • Sport
  • cultural
  • Fashion
  • Rural
  • Educational
  • Political
  • International
  • Verde
  • Location
  • Kids
  • Game Marketing

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