Tips to be successful in your company's customer loyalty strategy

loyalty strategy

When you have an eCommerce, what you want is that every day you wake up with dozens of sales, even if that means having to prepare many orders and send them. However, to achieve this you have to carry out a loyalty strategy that, at times, can overwhelm you. Or not knowing what to do or how to do it.

If you are concerned about the fact that they buy from you once and do not return to your website, if you want customers to feel loved, or you simply want to turn a user into a customer and a customer into a loyal customer, the loyalty strategy is the one that best results is giving. But how do you manage to carry it out effectively?

7 ideas and tips to be successful with your loyalty strategy

7 ideas and tips to be successful with your loyalty strategy

There is no doubt that customer loyalty is difficult today when there is so much bombardment of products and stores. Many of them sell the same products, sometimes at the same price as others, and yet you can see that there are some that sell more for the simple fact of being who they are. Do they have a trick? Surely ... which one? The loyalty strategy.

Specifically, this technique is based on using resources that eCommerce have on hand to get that customer's attention and that, in a future purchase, they will prefer them again over the competition. To do this, nothing like:

Stop selling

No, we haven't gone crazy. Nor do we tell you with this that you have to delete your eCommerce and start from scratch in something else. This tip is mainly focused on social networks. And is that what many companies do when they advertise on Facebook, Instagram ... they only publish their articles with the typical subliminal message "buy, buy, buy."

Users are tired of that, and the safest thing is that after three seconds they will flee from that publication (at 10 they may leave the page). So to avoid this stampede, the best thing is to build relationships on the networks, in messages, newsletters ... You already tell them that you are there if they need something, but you don't have to try to shove your products down their eyes to get them to buy from you.

Priority Support

People seek to be heard and heard for a time only to themselves. So go from giving general answers and focus on what customers demand. Try to worry about what each client needs as that way they will feel important.

How to get this? Stop putting a standard answer and seeks to give that client the most appropriate response for him or her.

Special prices

What if a customer has placed five orders? Or fifty? Don't you think he deserves something for it? Believe it or not, giving a reward to those customers who have repeated their orders, or who have trusted you again, is a good way to build loyalty. So try to give them some discount, card, diploma or a gift.

They will appreciate it and word of mouth is still a very powerful weapon in advertising.

Take care of product delivery

retain customers

There is no doubt that packaging is very important. Much. Not only because you can win over customers, but because it is another form of loyalty. Can't you see it? Imagine the following:

You have bought two products in two different stores, but something similar. The first package arrives. It is a normal box that you open and you find the product you have ordered inside.

Now comes the next one. And the box is not brown, but is decorated with black polka dots under a red background. In addition, instead of having packing tape, it has a special tape with the name of the company but decorated in such a way that it is barely visible. And a tie.

You open the box and you find that the product you have ordered comes with a special bag from the store, and it has a pen, or an agenda, or a calendar.

We ask you, which one would you choose? Obviously, you would say the second. Then to convince your customers of your eCommerce it is important to take care of those details for them, because they are what can make them repeat purchases because they know that they are the same. And it doesn't take much to do business gifts with logo at Martgifts. It is an investment that can obtain very good results in customer loyalty.

Discounts, offers and coupons

What if you "played" with your clients on a treasure hunt? Is it a fun game that you can use when your eCommerce is not very big and you do not know much? What's more, it involves the web and also social networks. What is there to do? Well, hide discount coupons, offers or discounts on the pages of your online store.

You can give clues through social networks and involve users to visit your website (by the way, they know it and see what you sell).

Believe it or not, curiosity, gambling and the desire to win are very powerful and people will cheer up.

Ask for suggestions

customer reviews

Think of a customer. It is the person who does the entire purchase process from when you put the product in your cart until you pay and receive what you have bought. Don't you think they will have an idea if there is something wrong with the purchase chain? If you ask him for his opinion, it may be that he will indicate the errors, the points he has missed or what he liked.

Based on all those comments you could improve the user experience of your customers, and make it easier, faster and better to buy on your website than on that of your competitors.

Anticipate the main events

You can offer better discounts, or get ahead of your competition so that your users start to see the first products of that event before anyone else.

For example, with Christmas, why not start adding some brush strokes? Look at Mercadona's strategy, which already has roscones de Reyes in its stores… (they have been the first and everyone has talked about them and even many customers have already chopped and are proud to buy a roscón de Reyes in the middle of summer).

As you see, there is many ideas to build a customer loyalty strategy. This does not mean that you should implement all of them, but rather choose the ones that best represent your business to achieve positive results, both with your customers and with your sales. Can you recommend more ideas to build loyalty?


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