Before we begin, remember that SEM is a very widespread acronym for Search Engine Marketing. When we talk about SEM we usually refer to paid search engine ad campaigns although really, being purists, SEM refers to any marketing action within the search engines, whether paid or not. Being a very important parameter to carry out any strategy in digital marketing.
From this general approach, we must emphasize that when we speak and refer to these acronyms so popular in digital commerce we are referring to the use of tools and strategies that help us optimize visibility and increase the accessibility of the sites and web pages thanks to search engines. Something that undoubtedly can help us improve the marketing of products, services or items in our stores or online businesses. Beyond another class of more aggressive commercial strategies.
Of course, SEM tools are a powerful weapon that users have at the moment to increase their presence on the Internet. But it should not be confused with SEO since it is not the same, as you can imagine. Not surprisingly, the main difference between SEO and SEM is that one offers organic or natural results and the other gives results that are achieved through paid ad campaigns on Internet search engines.
SEM tools: their most relevant advantages
If you think that in the next few days you are going to carry out a business strategy of these characteristics, you will have no choice but to know what are the contributions that you can originate in your online business line. Among which are the following that we are going to show you below:
- It allows to quickly publicize a product on a large scale and therefore reach a greater number of users or customers and even on an international scale.
- It will allow you to compete face to face with the commercial brands of the competition and thus achieve a better position among consumers compared to the major competitors in the sector.
- The return on investment is going to be much more fluid than up to now and you can easily verify it in the process.
- It is a system that at the end of the day allows you to bring highly segmented traffic to our website with a greater presence among the main search engines on the Internet.
Search the keywords
They are the words and / or phrases that are written in the search engine when performing a search. Where the search engine itself returns the results most closely related to that keyword, so You must choose very well what are the terms with which you want to be found. In this sense, you can help yourself with certain tools that will make you reach your most immediate goals from now on. With a very clear effect that you will certainly begin to notice in the following actions that we tell you about:
You will have greater visibility in the contents of your online business and in proportion to the profitability of the search.
- It is an indirect way to attract the attention of your customers or users from that moment on and without belittling other commercial strategies.
- It is a very useful way to show more or less exact information about the products you offer to the market from a digital perspective.
- And finally, it will be a powerful weapon that you have to face the competition in a sector with as much rivalry as the digital one is at the moment.
Google Analytics
When defining which are the best SEM tools that you should have, you will have no choice but to include this, which is absolutely essential to satisfy your commercial needs and encompassed within digital marketing. To the point that a free application offered by Google. It offers you a series of metrics about your website and about the campaigns you are doing in Adwords. You will be able to know aspects as important as the conversion rate, the pages visited, the clicks and any other aspect that is measurable. With this, you can adjust and optimize your marketing strategy.
Its importance derives from the fact that it will help to better position the contents of your website. So that in this way, you can improve the relationships that you maintain in those moments with your clients or users in a more optimal way than before. With the additional advantage that at the end of the day it is a system that is open to everyone, without exclusions of any kind, as happens with other more conventional or traditional methods.
SEMrush
It is another of the best tools to be able to analyze the competition. In addition, it has great functionalities with which you can thoroughly analyze SEO and SEM. You have a free version and a paid version and with them you will be able to know aspects such as the visits that are obtained from the search engine or which are the best positioned keywords. Although it is very similar to the previous one, in this case it offers a greater range of possibilities to increase the much desired positioning of the website of our business or online store.
If this new model is characterized by something that is integrated into the best SEM tools that you should have, it is because of its greater versatility and that in the end makes it adaptable to all possible scenarios. Standing out for highlighting high quality content over another series of much more technical considerations from the point of view of the digital position of the content.
ad beat
It is an option without a doubt more innovative than the rest. Because at the end of the day we are talking about a very special platform that gives visibility of all the actions in different channels for any brand or competitor, which allows to analyze the global strategy of an advertiser, where their ads appear, what networks, formats and advertising creatives use.
In addition, it also allows you to analyze which are the major competitors in your sector, find new ones or detect those that invest the most; so that it will allow you to be able to make decisions in your business model. That is, you will help to be more competitive than before and most importantly through a very simple model to apply on your business website, whatever its nature and characteristics. Because of what it is about meeting the objectives set from the beginning.
Facebook has just updated this new section where it collects all the ads that that company currently has active on the platform. At the moment, Facebook does not show additional information or data, only the creatives except in the case of ads on social issues, elections or politics, where in addition to seeing the context of a page, you can also consult the information in the report from the library of Ads, such as last week's spend and total spend.
Bing Ads Intelligence
In this case, it is a powerful free Microsoft keyword research tool with which you can create and expand keyword lists using the Microsoft Office Excel interface. One of its most relevant qualities lies in the fact that it allows users to easily quantify the performance of relevant keywords on the Yahoo Bing Network and apply that information to improve your keyword list. It is a very novel and original weapon that can complement the previous ones as long as you know how to use it with balance and knowing each of the steps that must be taken from now on. With an excellent performance in terms of the results it can offer to the digital sector.
Excel
As you know very well, this is a tool that is at the hand of almost all users and therefore its access is not excessively complex from this precise moment. If not, on the contrary, it is an instrument that is characterized by being free for most of the people who have Microsoft Office installed on their computer. This tool is necessary to analyze and manipulate the PPC (Paper Click) data. It is one of the basic tools that everyone should have and especially for businesses in online format due to its special characteristics that it provides from the beginning. To the point that it is a perfect reference source if your desire is to carry out a timely follow-up of advertising or other accounting concepts.
CallRail
It is another tool, but in this case more sophisticated and above all less frequent in the sector. It serves to optimize your marketing and increase ROI with call tracking. But its greatest contribution lies in the fact that it is a great additional support for attracting a greater number of users or clients from a certain moment.