The Spanish consumer in electronic commerce

The Spanish consumer

As electronic commerce increases, so do studies that attempt to explain different aspects of it in order to create best ecommerce strategies. Many of these studies are based on the behavior and satisfaction of users for different demographic factors, and it is important that we get to know them to better understand our market as we renew our strategies. That is why we will now talk about the aspects and characteristics that reveal the Spanish consumer.

Online shopping has exploded in recent years. It is known that 55.3% of Spanish customers make purchases every month and 12% every week. On average, Spaniards spend about 500 euros a year on online purchases. It is also known that one of the main rreasons why you decide to buy online It is because of the ease that it entails, while another aspect is to obtain products and services that are not otherwise possible to find. It is also known that m-commerce is on the rise, in which we can currently find more than 27 million active users in applications for mobile phones.

But what goes wrong? The majority of customers, approximately 83.5% of them, abandon their shopping cart before finalizing it. Most of the time it is due to the increase in the price due to taxes or shipping costs, although technical failures or mistrust of the site is also taken into account. Other users are reluctant to provide your personal data, and suspicious of possible theft or scams.

In conclusion we can say that the experiences of the users speak for themselves. We must always listen to our client so as not to be left behind in the e-commerce competition and to be able to offer them just what they need


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