Every day more Spaniards decide to use their smartphones or tablets to order both products and services over the internet. Half of the internet users from Spain who have bought online, at least once they have done so through their mobile phone. Therefore, if we are owners of an online store what are you considering in offer a web page For sales especially for mobile phones, we must take into account the context to which we are going to enter, thus making the best use of technological tools.
According to the Cetelem Observatory, Consumers who fall in the age range of 25 to 34 years are more predisposed to online purchases through their mobile. The reasons why Spaniards buy online include the factors of speed and simplicity, while the most popular payment methods are debit and credit cards and payment gateways such as PayPal.
The categories of services Those who have benefited the most from mobile purchases are those dedicated to leisure, including tickets, books, music and movies, among others. This category is followed by fashion industry and airline tickets. All these categories have had a significant increase in their sales over the last year.
We can conclude with these data that the mobile commerce should be focused on a young market, offering at least two payment methods, preferably gateways and platforms. It is also essential that we have a mobile and functional design for our page, or an app that allows us to interact with our customers. Whichever of the two options we choose, we must ensure that it is fast and intuitive, without neglecting its safety and efficiency.