Yesterday, within the framework of eShow Barcelona 2015, the first Digital Travel Summit by eDreams. Social networks, mobile phones and new distribution models have been the central axes of this conference, which has shown how the tourism sector keep being him eCommerce engine in Spain.
The conference brought together executives from companies such as Facebook, Booking, Airbnb, Letsbonus, Hailo and Socialcar and institutions such as the Agència Catalana de Turisme. The figure of Paul of Porcioles, director of business development at eDreams, who highlighted that "More than 40% of the European travel sector comes from the online environment and this percentage is expected to increase to 50% during 2015".
Porcioles, speaking about the mobile technology penetration in the business, he explained thateu "for eDreams, mobility is one of the key projects in recent years and that is why we have invested millions of euros in state-of-the-art technologies that allow us to continue at the forefront of innovation." Thanks to this bet, its sales through mobile devices have increased more than 120% in the last year.
To learn more about keys to success of tourism companies in the eCommerce, The Digital Travel Summit by eDreams has organized three round tables to analyze three key areas of the sector: social networks and content strategies, mobility and new models of tourism distribution.
Some key ideas about eCommerce and the tourism sector
The importance of social networks in the tourism sector
All the social media They have acquired in recent years a crucial importance for the tourism sector, and are key to any eCommerce campaign. For eDreams, social networks are really important. For this reason, the company has a defined strategy and an international team dedicated to it.
"The actions we carry out in social media have an impact on various functional areas that respond to different objectives, among which is the creation of visibility, the generation of brand equity or brand value, the increase in web traffic or the generation of consumer insight. In addition, they are an additional channel of communication and support for our clients at all times ”, points out of Porcioles.
Importance of mobility in the tourism sector
El has revolutionized the eCommerce Worldwide. As regards the tourism sector, the increase in its use has gone from 7% in 2010 to 32% in 2013.
In this sense, Porcioles comments: «For eDreams, mobility is one of the key projects in recent years and that is why we have invested millions of euros in state-of-the-art technologies that allow us to continue at the forefront of technological innovation, not only in the field of eCommerce but also in mCommerce and thus improve the service we offer to our 15 million customers. Thanks to eDreams' commitment to mobility, sales through mobile devices have increased more than 120% in the last year and this figure continues to grow ».
As conclusions, it should be noted that the emergence of mobile phones has forced companies to present information in a different way, simply because the screen size is smaller. Regarding the trends and the future that awaits us, all participants agree that the final answer will be up to the user.
Importance of new distribution models and collaborative consumption
We are still attendingNew distribution models in the travel industryIn which Internet and collaborative consumption they carry great weight.
According to Porcioles, «Sharing the surpluses that each one has has become a common gesture since the beginning of the crisis and this economy, that of collaborative consumption, has created new models of tourist distribution that meet the demand of consumers for whom to travel it is synonymous with exchanging or sharing ». The eDreams executive also states that "These formulas have broken with traditional models, but innovation is also necessary in the tourism sector, it is also on the rise and there is room for new formulas." He adds that all this, it should be taken into account that this type of collaborative economy has become a new trend of traveling in a more personalized way.
Image - @Porcioles on Twitter