El number of buyers of products and services online continues to increase, every year here Spain. In the 2016 almost 16 million people made their purchases through ecommerce in Spain. This figure represents approximately 56% of the total of people between 16 and 60 years old and 74% of those who use the internet in this same range.
Ecommerce in Spain
The data itself can be a bit alarming and exponential. But if we go a little further, we see that the trend dictates towards online shopping for the advantages that this supposes. Today a 51% of consumers make your purchases in both methods physical stores or online stores while a 36% he still opts only to perform the shopping in traditional stores, ie physical.
The evolution that arises for the next few years indicates that about 78% of consumers they will buy in a way indistinct in local shops or e-commerce, while only the 13% will continue to buy only in physical stores.
If we talk about what people spend on online purchases, in 2016 the average places the average expenditure of € 75 per purchase.
The reasons that lead consumers to buy online They are varied. We have factors such as offers available exclusively to Internet users, lower prices than in a physical store, greater range of products to be able to purchase international items paying the respective tariffs, you can do it from the comfort of your home and at any time without being governed by business hours.
The business sectors that most buy online generated are: travel and leisure, technology, fashion and home. Online training, sports products, pets and optics have a notable place in the online consumer list.