Customer experience is fundamental in the purchasing process. Most cloud entrepreneurs know the importance of customer service in the purchase steps. However, many focus only on the logistics chain until the moment the product reaches the customer's hands, forgetting about the need to provide a good service even after the purchase has been made.
By extending our chain a few more steps we will have very useful tools that will help us to improve our sales and increase revenue.
A very important part is the service provided to the customer at the time of having doubts regarding your product or service. Most of the time this refers to doubts as to the operation or minor repairs. It is vital that we have a hotline, either by phone or via the web, in which we can give priority to customers, since a satisfied customer will be a customer again.
Another important aspect about maintain a communication channel with the client after the purchase, is to be able to make him aware of current promotions and offers. Frequent customer reward programs can also be very helpful. Simply him send an email With a sincere "Thank you for your purchase" you can make the difference between a customer who is satisfied and one who is not entirely satisfied.
Finally, we can close our chain until we have asked the customer about his shopping experience. Quick and concise surveys can make a lot of difference. It does not hurt to offer a small extra discount in exchange for answering the survey.
If it is true that many of the clients will decline it, there will be an important sector that will answer it, allowing us to know more about our sales process, as well as ways to improve it.