One of the Internet's best beauties is instant access. The web has changed the way we work, the way we socialize, and the explosion of e-commerce has changed the way we shop.
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While many popular stores and brands have online shopping availableAs the growth of online marketplaces like Amazon has changed how people consume with added layers of convenience and trust.
Perhaps one of the most important evolutions of Ecommerce in recent years is the ability to browse, compare and buy from mobile sites or applications through a Smartphone or tablet. Mobile commerce represents a vast majority of people who would now prefer to experience the full spectrum of the buyer's journey through small screens.
Digital and online marketing
Mobile optimization of e-commerce it also has a huge impact on how companies connect with consumers and market their products. Most people, especially younger ones, keep their mobile devices close and handy, making them much more accessible to marketers and advertisers.
The future of e-commerce
La augmented reality allows digital enhancements to go beyond an existing reality to make it even more meaningful and interactive. The integration of augmented reality in e-commerce portals is rapidly changing the way consumers shop, offering them a much more investing and personal experience.
For example, if a customer buys furniture online, they are simply guessing what a new bed or new desk would look like in their home. Many probably do not even advance beyond the navigation phase due to the uncertainty of online shopping. However, with augmented reality applications, a customer can select pieces of furniture that they would like to consider, and then visualize what those items will look like in their own home.