The Activate platform launched by Google will include training on eCommerce and Marketing, among others

The Activate platform launched by Google will include training on eCommerce and Marketing, among others

Google just launched the platform Get active to help young people to have access to both knowledge and training, entrepreneurship and the professional world. Google, which has always considered that access to information and training are essential to develop ideas and achieve what you want, intends, with this new platform, to help give life to a project and contribute to the youth professional activation.

Activate yourself is a living initiative through which the user will be able to find training in various areas (among them, eCommerce, marketing, creation of business plans, etc.), possibilities of entrepreneurship, work and social contacts.

The obstacle we find ourselves with is that many times it is not easy to find what we want on the Internet; Nor do we know if we are really prepared to start and create our own business; what knowledge are interesting to acquire to face the professional world or what are the keys necessary to be able to prepare for the job market.

Professional development

In Activate they will be available free face-to-face courses about digital marketing industry that include training in SEO, SEM, eCommerce, marketing in social networks and mobile devices, entrepreneurship or guidelines on how to make a business plan.

These courses will last 5 days and are held in 13 different universities in Spain. Upon completion, participants will obtain a certification from the IAB (Internet Advertising Bureau). They will also be available online for those who cannot attend in person.

Activate will also offer online courses on multiple topics such as data analytics (know where your customers come from, what content on your page generates more interest ...), cloud computing (innovate within your company and access your content wherever you are and from any device) or E-commerce (Turn your business into a world showcase and learn to buy and sell online) that will be expanded throughout 2014. These courses have been developed in collaboration with and and with the EOI (School of Industrial Organization). Once all the modules have been passed, the student will receive an EOI Accreditation Certificate for the entire course.


Through the Activate project, the user will obtain tools and advice developed by expert institutions in the field that can help you when it comes to entrepreneurship and whether or not you are prepared to launch yourself as an entrepreneur by evaluating your business idea, testing your management capacity and knowing what are the steps to develop and implement your idea, learning How to create a business plan, legal and administrative procedures, you have to follow the importance of networking, etc.

In addition, the user will be able to obtain information about the type of You can obtain and know cases of entrepreneurs who have started various projects, how they have done it and what challenges they have faced.


The project will also offer the necessary tools so that users can study how to prepare to look for a job, learning the importance of personal and professional relationships in order to open paths and opportunities, how to take care of the image on the Internet or what keys exist to create a good curriculum, among other aspects and keys. All this from the hand of specialized partners.


Providing information and resources is as important as listening to the needs of those who need them to learn and improve their opinions.

That is why we have created a profile on Google+ where we want to start a conversation with young people and improve Activate yourself, turning this platform into a true point of reference for them. On the other hand, Activate will be a live and constantly changing platform since we will be incorporating information from the social part that is of interest to users.


This project is a living idea, like the ones that many young people have who want to continue learning, who want to improve and see their projects grow and become a reality and that would not have been possible without the collaboration of many and diverse partners.

We could not have done it without going hand in hand with many experts in the field of education, entrepreneurship and digital marketing who have shown us which is the best way.

Activate yourself with the collaboration of different partners Google appreciates their participation, collaboration and support to the following public entities and training centers:

  • Ministry of Industry, Energy and Tourism
  • EOI
  • IAB
  • University of Alicante
  • Universitat de Barcelona
  • Complutense University
  • University of Granada
  • University of the Balearic Islands
  • University of La Laguna
  • University of Murcia
  • University of the Basque Country
  • University of Salamanca
  • University of Santiago de Compostela
  • Sevilla University
  • University of Valencia
  • University of Zaragoza
  • Directorate General of Industry and Small and Medium Enterprises
  • Injuve
  • Ministry of Employment and Social Security (SEPE),
  • Infoemployment
  • Santander Universities
  • Generation C Initiative

All information is available on the official website of Get active on Google

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