Today we will talk to you about how raise the prices in your Ecommerce without losing many customers and staying in business. The decision to increase prices can generate a lot of stress since it is not known exactly how existing customers will react, especially those who are already used to paying a special rate or who have a defined budget and who will now have to pay a little. more.
First, instead of immediately imposing the price increase, let them know that you will increase the prices little by little so that they have time to adjust to this new information.
If possible, do not charge the full price increase to your existing customers. That is, let them know that the new customers will be the ones who will have to pay the new rates, you can even tell them that as a reward for their loyalty they will receive a special discount.
Along with the above, let your clients know about the additional things you are doing now and that you will continue to do and that you will not charge them for it. In other words, don't assume that your customers are aware of all the extras you offer them.
You should also take a look at the prices of your competitors And if you still keep your Ecommerce with competitive prices after the increase, you can be sure that if some customers visit your competition, they will most likely come back again.
Of course, no matter how sensitive you are in handling the news of a price increase, it is very possible that you will lose some customers, particularly those for whom price is everything. Accept this fact as such since in the end you cannot please everyone.
Perhaps the most important aspect when thinking about increase the prices of your Ecommerce business, is that you make sure to charge a fair price for the product or service you offer.