If something has characterized social networks in recent months, it is the addition of the "stories" function to some of the social media more important. This phenomenon that began on snapchat, quickly spread to Instagram, WhatsApp and Facebook, and consists of short videos or photos that are available as little as 24 hours.
The question here is “Is it possible to use this ephemeral medium as an effective advertising medium? The answer is yes, as long as we know how to use them effectively.
• East media it is designed to show a much more personal side. It is an opportunity to show our clients a “behind the scenes”. Big brands generally use this medium to present their work team, their production processes or internal events.
• It is perfect for displaying exclusive content, advances, tests, or other elements that keep customers on their toes, creating a much closer relationship.
• It is a very useful way to provide customers unexpected benefits. Exclusive promotions and discounts can be offered, and the advantage that they are only available 24 hours will make your customers look for them and be on the lookout.
• They are even a very good way to expose breaking news. Whether events, new products, improvements or additional items can be promoted by this means to reach more people.
• Something that we cannot miss are the social trends. Being aware of the "hashtags" and fashion will provide us with being current within the minds of our clients. Don't be afraid to be part of the trends, but try not to include personal opinions.
• It is also a way of creating a multilateral communication channel with our clients. We can reply to messages, and even create humorous content together with our viewers.
MobileCommerce.