A study shown in Customer Pulse 2017, in which 8238 consumers were surveyed, obtained information from people of all ages across Europe, the main countries surveyed were France, Germany, the United Kingdom and Sweden. According to this study, in-store buy and pick up is still very popular as an online shopping method today.
42% of consumers in these countries declared having made an online purchase and used the pick-up function in store, at least once in the past 12 months. And one in four Europeans who use the store pickup feature also purchased another product in store when picking up their online order.
Another study has also revealed that half of the e-commerce owners They are investing in store buy and pick options, this denotes the impact this fact has on current trading strategies.
We mainly see that the reasons why consumers tend to opt for this method is to reduce shipping costs, and they feel it is more convenient than sent them directly to their homes, this is true in 49% of cases, the other 36% comment that it may be because they feel more familiar with this delivery method and prefer the benefits that the pick it up in store.
The store pickup method It is gaining popularity, but there are still people who have some problems using it. Some of the most common problems that affect the customer experience are long waiting lines, of which 1/5 of those surveyed have experienced it, another is usually the lack of personnel in stores and the time it may take to locate the product inside the store.