Social networks are very important components for websites of electronic commerce and therefore, it is essential to carry out an adequate management of all these platforms. SocialMention is a Social Media tool for Ecommerce that facilitates interaction and monitoring on social media regarding what is said about the brand, products or services.
Although there are a good number of tools that allow you to perform these functions, most of them require a paid monthly subscription. On the case of SocialMentionIt is a free social media tool, which works quite well covering all social platforms.
SocialMention is based on the use of keywords, to extract data from social networks, forums, blogs or mciroblogs, social bookmarketing sites or even multimedia. Along with the ability to monitor blog comments, forum posts, tweets, as well as status updates on the social network, this tool also provides an analytics function to help ecommerce owners measure the influence of your brands, as well as the effectiveness of your engagement efforts.
SocialMedia bases its attributes on four aspects:
- Force. It is a percentage where the probability that a brand is mentioned in social networks is shown.
- Feeling. In this case it is the proportion of mentions that are largely positive compared to those that are negative.
- Passion. A measure of the probability that users who mention a brand will do so repeatedly.
- Scope. It is a measure of influence that measures the reach of the brand, showing the number of people who can see it.
The tool also displays the top keywords that are used with brand mentions, top users, the most popular Hashtags, as well as the main sources: Twitter, Facebook, YouTube, etc.