Everyday, the number of active users on social networks is increasing. This means that more and more people are using these sites to keep in touch with friends, family, and co-workers, rather than using traditional means such as email or phone calls.
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The social networks and the statistics that are made regarding their use, reveal a growth that companies must understand to modify their marketing strategy if necessary.
Active users - Facebook dominates
It is estimated that there are around 3 billion people around the world who have the Internet, which represents 43% of the population. Approximately 2.1 billion people have social media accounts, while approximately 1.7 billion people are active on social platforms.
Most of these users use the social network Facebook, a platform that dominates the segment and currently has 1.55 billion active users. And if you think that Twitter is the second social network with the most active users, the reality is that it is located in the fifth position on the list. After Facebook, YouTube is the social network with the most active users, 1 billion to be exact.
Instagram appears in third position with 400 million users and Google+ reaches a staggering 343 million active users. Twitter for its part has 316 million active users and Tumblr has 230 million active users.
The number of active users on social platforms increased only 9.3% during this year, a figure that is below the 12.5% growth that occurred during 2015. The interesting thing is that the growth of social network users has been in decline since 2012 and is expected to continue decreasing until 2018, when a 6.8% rebound is expected