Ecommerce grows in small cities in China

Chinese Ecommerce

Activities e-commerce in China, particularly in small cities, it is showing greater growth potential, compared to cities considered as first and second level. Not only that, but also new service areas they are beginning to show strong growth opportunities.

According to a recent research, the spending of the third and fourth level cities, represent 50.1% of the gross volume of merchandise of National ecommerce, compared to the 49.9% contributed by consumers in cities classified as first and second level. Despite this, the penetration of online shopping among Internet users in third and fourth level cities is 62%, far behind the 89% that occurs among the population of first and second level cities.

According to the results of the McKinsey firm online surveyAs the growth of ecommerce in China is displacing new areas, companies must keep up with the changes if they want to discover the opportunities and move quickly to take advantage.

The report has also revealed that Online to Offline services (O2O), are also gaining momentum in China, with 80% of respondents mentioning having used this type of service for travel and ride services. But the increase in user penetration in first and second tier cities no longer ensures business growth, so online retailers have to focus on offering more personalized options to consumers if they want to experience further growth. .

Finally, it is also mentioned that a total of 31% of the respondents said that they have made purchases through a social network platform, doubling the proportion of a year ago.


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