Today, if you don't have a presence on the Internet, it seems that you are nothing. And the truth is that this statement is not badly misguided. More and more businesses are realizing the importance of a website and launching into having it. But, for a fashion? Why does everyone do it? Or are there compelling reasons to have it?
On this occasion, we want to talk to you about why it is important to have a website for the business. In other words, the reason why many companies have a website on the Internet to have a presence, but also for other reasons.
What is a website?
First of all, you need to know what a website is. Also called web page, It is a space on the Internet that is related to your business. We could say that it is like an annex, or a way to have a virtual image of your business on the Internet.
This website can be in many different forms, from a simple web page to eCommerce, blogs, social networks, etc. The objective is to bring your company closer to all those who browse the Internet. And if we take into account that today, when people need something, they go to their mobile phone or computer to open a browser and search for it, the website becomes something like a result of some huge "yellow pages" that are the networks .
Now, having a presence on the Internet It does not predict that you will have clients, nor that your business will grow. So why is it important?
Why should businesses have a website?
A brand does not just think "short term" today. You also need to have a prospection of your business through the networks, and that implies having a good website. If you take into account all the time that a person spends browsing the Internet, on social networks, etc., then you will know that your store, business, company ... also has a space there and that they can visit it is essential.
If you also take into account that technology is becoming the "base" of many, a website can mean the difference between the success and survival of a business and the total collapse of this.
Not only that. You will also improve your image. Because you will give the feeling that you care because your customers reach you from many different channels: mobile phone, email, website ... And that helps them feel that you care about your business.
The benefits of having a website for your business
You may still be reluctant to have a website for your business. You may think that it is too small, or that you will cover more than you can. but it is certainly not like that. Having a page on the Internet does not mean that work is going to "rain" on you. Nor does it mean that they will know you more if you don't advertise it.
But you are going to get certain benefits that, if you don't, you won't get them in any other way:
You reach the whole world with your website
Your business will be located in a certain place. Whether you have a physical location, or you work without it but from home, the normal thing is that they only know you in your neighborhood or, at most, in your city. But getting out of there is more complicated. Except with a website.
Thus, You not only reach the whole country, but the whole world. Anyone can come to your website, visit it and see what you do. And that implies that your subscribers will go up, your visitors and yes, also what you can earn with the page.
You passively earn money with your website
Haven't you thought about it? A website can also bring you an economic benefit. Of course, you have to be careful with the type of advertising or how to earn that bonus, since it has to go according to the image you want to give.
But, for example, Google advertising, advertisers, sponsors ... are some options that will affect your business and can make a website profitable (or at least not cost you).
You can sell your products and / or services
It is perhaps what we most associate with a website and a business, the possibility of Make your products and services known so that others come, see them and buy them. And yes, believe it or not, it works quite well.
If you also care a little about the page, you update it often, you give it quality content, etc. Surely the positioning goes up and that means that more people will come to your website and can buy more (with which you will have more sales).
You give them a way to communicate with you on your website
Because with a website you can have an email, you can have the opportunity to leave comments about the products you have bought, you can enable a chat or even have WhatsApp to ask you questions. Actually, there are multiple options.
That, with a local store, would only stay on the phone, on site or email (if they ask, of course). Therefore, you can serve customers, and even give advice, write tricks with your products or services and make content that is useful for those customers that you have. And without needing to wait for you to attend them in the store, you do it online.
Furthermore, a way to access your business that is open 24 hours a day, 365 days a year (one more if it is leap). So you will not depend on your business being open to expose what you sell, on the web they will be able to see and buy it. Or "sign up" to visit your business when you open.
In conclusion…
In the age in which we live, where everyone is glued to a phone, a tablet or a computer, business is no longer the "vision" of people. In fact, you surely understand us when we tell you that, now, when you go out to a site, the vast majority of people you come across are looking at a mobile. They do not look at the shop windows, they do not notice them, but they can be on the website of that store.
So, if your store is not where the eyes of users are now, how are you going to compete and make your business profitable? For this reason, a website is essential today.