SEO on page

on-page seo

Setting up an eCommerce is something very easy to do today. Whether you have a physical business and want to be on the Internet, or expand to sell not only where you live, but also throughout the country, or even outside of it, the truth is that this is one of the best ways. But just as you have to deal with problems in a physical environment, there are also in the virtual one. And one of the most complicated is the On-page SEO.

Have you heard of him? Do you know what it is used for and why do you have to improve it? If it is a concept that you have heard about but it is not clear to you, or that you do not know how to approach it for your eCommerce, here we give you the keys so that you understand it and also the best.

What is SEO on page

What is SEO on page

To start with, you need to understand what this term refers to. It really comes from English and it is one of the words we use to refer to what optimizations are on the page. That is, that the texts are well placed, that there are keywords by which they find us, that Google sees us as a readable page ...

El SEO on page refers to organic positioning, And for this reason it is based on the optimization of your online store to modify and work with the HTML code to make it meet the criteria recommended by Google so that the positioning goes up and that implies being in the first search results.

So what is on page SEO for?

Imagine that you have to build a castle with a lot of pieces. You have the photo of how the castle should be. As well as some instructions that tell you what you should do to make it look like the one in the photo. Well, a website is similar to that.

The photo would be your built web page, what you see. But it would be empty. Now, following the instructions (which in this case Google gives you) you can place the pieces (content, links, keywords, etc.) along the page to "give it life".

If you do it right, that It will affect the positioning of the page, because you are telling Google what the function of that page is and that you have done everything well to be "next to Google." And, if Google sees that you are not acting legally, you can end up very low in its search engine, or even block yourself from the results. So beware of "cheating" or using practices that you consider negative.

How to do a good SEO on page

How to do a good SEO on page

The most important and relevant aspects of on-page SEO are the following:

  • The title of the pages. Every page must have a good title, one that does not exceed 70 characters and that is consistent with what the user (and Google) is going to find in it).
  • Meta description. This is a piece of text that is placed just below the title. If you look closely and do a search in Google, you will see that the first thing (where the link to click is the title). What appears below is the so-called meta description. You have to do your best, without going over 160 characters if possible, explaining what will be found on that page. And yes, you have to do it from all your pages.
  • URL. Another important aspect of on page SEO. The best, remove articles, prepositions, adverbs ... and leave only words of interest.
  • Headers. Google loves them. Normally the title of the page has the heading H1, but when making the texts of the pages you should use more headings (H2 and H3 minimum).
  • Images. For some time now, Google places a lot of emphasis on images, not only that they are light so that they load quickly, but also that they are optimized, with their title, alternative title and legend.
  • Internal linking. That is, a page is linked to others in the same store. This, believe it or not, allows you to build a "tangle", like a spider web where all the pages are connected to each other.
  • Content. It basically follows the premise that the more you write, the better. But be careful, no duplicate content, nor write to write, since Google detects it now and it can harm you. Let them be texts with meaning, without repeating the same idea a thousand times. You have to contribute something in that text.
  • Responsive site. If you've ever heard it and don't know what it is, it means that the web can be viewed well on mobile devices, not just on your computer. And beware, Google gives a lot of importance to this.
  • Loading speed. A website that takes a long time to load the only thing that will do is not visit it. Not even Google. That is why it is important to monitor this.
  • Sitemap and Robots.txt. Finally, two "internal" aspects of the web. The sitemap is actually an XML file that crawlers use to index your website. It is not mandatory, but if Google recommends it, it will be for a reason. In the case of Robots.txt it is another file for crawlers, where it says pages that you do not want to be indexed.

How to improve it in an eCommerce

How to improve it in an eCommerce

There is no doubt that, if you optimize your eCommerce with what we have seen before, you will obtain good results, and you will make Google on your side, not the other way around. However, there are some tricks that can help you improve the on-page SEO of your online store:

  • Use keywords. To do this, do a little research and see how users search to use those keywords on your website. To do this, you can use Google Trends or payment tools that will guide you on the best keywords.
  • Beware of categories and tags. They are very important and so you will not only be putting together a site that is easy to navigate, but also when it comes to indexing it. Of course, do not put too many labels for articles, and if possible in the categories choose only one so that the pages are not duplicated.
  • Stay tuned for changes from Google. Every so often, Google changes its guidelines, making what worked before, now does not, or worse, penalizes you. So try to control the news of Google to adapt to the first.

In this way, you will ensure that on-page SEO is on your side in your eCommerce.


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