What is the role of the mobile platform in Ecommerce?

mobile ecommerce platform

In an age where everything is increasingly digital, consumers are always looking for solutions to their daily needs. From calling a cab to doing your taxes, mobile solutions has grown at an exponential rate And of course, one of the fastest growing mobile technology segments is e-commerce.

And due to the amount of commercial applications available for phones and tablets, its popularity has become very significant and important. Suffice it to say that mobile commerce sales in the American markets grew from 75 to 104 trillion pains in the last year, representing an increase of 38.7%.

This figure is expected to continue growing since sales could reach 350 billion dollars during this 2016. And while in the United States there is a strong and active e-commerce scenario, mobile ecommerce is much bigger than a single store.

According to data from a study conducted by Internet Retailer, reveal that although the absolute number of users is less than that of the United States, Asian markets experienced a very significant 240% growth in their mobile ecommerce over the past year. This was six times the growth rate in the United States.

For its part, European markets experienced growth 71% compared to the previous year, while in Latin America there was a growth rate of 60%. Research also suggests that these increases in mobile commerce are the result of visitors accessing and purchasing from their mobile devices.

In fact, mobile merchants have reported 3 billion monthly visits to their sites, which is almost 70%. Of all these visits, 965 million were unique visitors, a figure that increased 44% from last year.

Furthermore, it is expected that the mobile commerce experience a growth of almost three times the global growth rate of Ecommerce on all platforms, which undoubtedly speaks to us of its enormous importance in the segment.

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