Understanding the importance of renewing the design of your website is also understanding one of the sociological aspects. That branch of science that is responsible for understanding why social phenomena occur, and understanding certain aspects will help you in the evolution of your website. It may seem that something goes hand in hand, but they are much more closely related than it may seem a priori.
Throughout history, tastes change, we can find examples in fashion for example. In addition, it occurs quite widely. That is what makes fashion designers, store decorators, and large chain restaurants, etc., constantly update and modify their designs and decorations. Similarly, websites are not exempt. What could be pleasant before, ends up being out of date. This general way of understanding what is now attractive is precisely what must be valued, to continue preserving that web design that adapts to today's tastes.
There are several reasons for changing the design of your website. We are going to see the most important points to consider why it is important to do it.
Technology advances
This is one of the main reasons that should motivate anyone to change the design of their website. Over the years, technology has advanced, and with it, the way users interact. The use of the internet in the past was very widespread on computers, and almost all content was filtered through them. Currently, this is no longer the case, and it is that other devices such as tablets and smartphones have gained prominence.
Change your web design or adapt it to different devices, it will make you more visible to a greater number of users. This type of design is known as "Responsive design", and it is that web design that adapts to the device from which a user is visiting a page. In addition, which is a plus to improve your positioning in search engines. Google rewards websites with responsive designs. On the other hand, as there are no content loading problems, you will improve the user experience.
If you don't have a responsive design, do it now!
The website should load quickly
Another reason to consider is whether the web takes too long to load. It is a proven fact that as technology advances, user patience tends to be less. Maybe years ago, it could be tolerated that a website took a long time to load. Either because the content or design, along with the connection speed, caused that to happen.
Currently, with faster connection speeds, a website that takes time to load is not usually seen as a good thing. Even sometimes, because it can be thought that the web has problems that cause it not to load. For that very reason, from 4 seconds of load time or more, users begin to be lost. They leave, go back, and go to any other competing website. This would be another of the main points by which to change the design, improve the loading time.
Look at the fashions and that your website does not look outdated
As I explained at the beginning of the post, even fashion designers are in this situation, and commercial premises. In fact, everything in life is going to taste in stages, even the house constructions themselves. Thus, a website that looks dated will not be as attractive In today's eyes, they are already getting used to the changes that are taking place in other places.
All this can lead to loss of interest on the part of users. Which ultimately translates into fewer sales, or subscriptions, or whatever you offer.
Another aspect that can happen is that certain functions are disabled, for example because they are obsolete or not compatible with browsers. In this case, it is no longer just a problem of being outdated, but of functionality. A website with tools and error signals will quickly induce users to abandon it. Thus, being able to lose a large number of potential clients and / or users.
Adapt to different browsers
Another aspect is that not all browsers work correctly on all websites. Perhaps in most of them, but some have functions that are not enabled depending on the browser that users use.
Today the most used may be Google Chrome, but previously it was Internet Explorer, Fire Fox or Safari, which are still being used with good acceptance. Make sure that all the functions of your website run correctly in each browser.
Rearrange the contents
It is possible that this point is by default the one necessary for what was explained above. Then also, to adapt the functions and tools to the website. In addition, it allows you to visually renew yourself by speaking, and keep you at the forefront of styles.
That the flow of users does not stop
More than a recommendation, it is a warning. If your website gradually registers fewer visits, something happens. Maybe you have it too abandoned? Are any of the other points described affecting you in the correct development? Be that as it may, it is affecting the image that is projected, and that causes this disinterest.
Make sure your customers find what they are looking for, that there are no navigation problems ... even a website made with Flash may not be displayed on mobile devices.
Analyze your target audience
Finally, to define your objectives, you must analyze the competition and to whom the type of website is intended. A young audience, rather adult? Maybe someone much more specialized and defined? Each age group, region or specialty, rules over the design of a website. The more focused your audience is, the more sense the importance of renewing the design will make.
