Everyone from seasoned salespeople to new buyers, we are at risk of fraud when buying and selling online. As sellers, it is our responsibility to have all security protocols necessary to protect our data and that of the client. This is part of the new security habits that have been determined thanks to online commerce to avoid some problems such as identity theft, payment fraud or identity theft. The existence of these risks reduces the number of customers willing to buy online.
To begin with, it is essential that we have a bank payment gateway certified by a third party such as PCI or Verisign, and that appears to us of any problem that it may cause. A Paypal account it also allows us to create a trusted and known environment with which we can verify that the identity of our clients is true. It does not hurt that we have new payment technologies that include biometric readers such as Apple Pay, Samsung Pay or Master Card Identity Checker.
Just as important is payment security, We must also protect ourselves against data theft. This can be done using an SSL certificate, which allows data to be encrypted to protect the identity of sellers and buyers. We can verify that our page or that of others has an SSL certificate if it starts with https: //. Finally, to protect ourselves from infiltration by hackers or theft of our clients' passwords, we can use tools such as KeePass or Enpass.
These are used to manage strong passwords, and if what we want is to strengthen and optimize the security of customer management, it is necessary to use CloudFlare, VeraCrypt or Burn Suite. Let us remember that providing a secure site is vital for the positioning of our brand and the increase in sales of our products.