How should they be and / or what should be included in the product sheets

The importance of product sheets

The dream of any eCommerce is to sell a lot. That all your products are visited and that users buy them. But, to be successful, it is not only enough to have the fairest possible price, and also a good relationship with the customers, the product sheets also do a lot. But of course, how should they be and / or what should be included in the product sheets. That is the point.

In case you haven't noticed, what the tabs of a product do is present that item that you put up for sale. Many do not read it, but because they already know what they want to buy. However, there are others who, due to their doubts, seek to read them to find the answers to their questions. For this reason, learning how the product sheets should be and / or what to include can be the key to achieving a greater amount of sales.

The importance of product sheets

The importance of product sheets

Imagine that you have to buy a product that you have seen on the Internet or advertised but you are not very sure about it. Then, you land in an eCommerce that sells it at a good price but, in the product file, there is hardly any information (or it is directly empty). That will generate that the user, when not finding answers, ends up going through the purchase. And we do not say it. It is known that 2 out of 3 users end up abandoning the purchase because the card has not satisfied their information needs. And what could it be due to? Well to the following:

  • Lack of information. Either because there is nothing in the file or because the information is so scarce that it does not add anything of value to that product that you are trying to sell. For example, imagine you are selling a "special Christmas tea." And you put it like that, without more. People will wonder what he is wearing and what he can know; But if you don't give them that information, no matter how cheap it is, they will not trust to buy something that they may not like. On the other hand, if you tell them what it is made of or what they can experiment with, things will change.
  • Excess of information. Just as bad is that there is no information as there is more. There is always a middle ground. In addition, you will sin in the sense that you will give information that is too technical, or difficult to understand, so that users will give up because they think that this product is too complicated or that it is not for them because you have not taught the value that it really has.
  • Nonsense information. It is good that in the file of a product you describe what it is like, but you should also focus on the use of it, and if you omit it, people will not really know what they will want it for.
  • Always the same. Imagine that you want to buy a tablet from a specific brand. You open several eCommerce and you are encouraged to read the description of the product sheets. And it says the same in all of them. The first thing you will think is that what a lack of originality, but then you will only look at the price and buy it "at the lowest bidder", but without thinking about buying again in that store because you have "fallen in love".

How should they be and / or what should be included in the product sheets

How should they be and / or what should be included in the product sheets

If you have an eCommerce, whether you are just starting out or have been around for a while, this will surely interest you. The product sheet is the presentation of that article, And since he cannot speak physically, and neither can you present that product live, you have to let the "words" make the users fall in love so that it is sold (along with the images, we must not forget them).

Now, what should a product sheet contain? Well, you have to include the following data:

Product name

This has to be as clear as possible, and even descriptive, especially if you have several identical products that differ in a specific detail.

Image

It is important to accompany all the product sheets with images. In fact, normally one is recommended but we recommend that you do at least 5. Why? Well because people wants to see that product in different environments. What's more, whenever you can place that product as if it were part of a house, a room, etc. because this way you will be helping people to imagine it in their own home.

Reference number

Why should it be visible on the product sheets? Because it is a way that users can indicate the product they want, for example in case it is out of stock or they have doubts, they can help you understand what is the product they are asking for.

Price

Whenever you can, put it with VAT, since this way they will have the final price. If you put it without it and they buy it, you can end up losing the user in the final steps when they see the price increase in the end (and they will also end up angry with what you will have less chance of buying from you).

Original description in the product sheets

Try to be original. It is as we have explained to you before. If people are going to have the same description on all pages, without giving it originality or adding value, then you are not going to build customer loyalty. He will buy it from you if he sees that the final price is cheaper than elsewhere, but You won't hesitate to look elsewhere the next time you want something.

Other data

In addition to the above, you may be able to include other information in the file such as the status of the product (whether it is in stock or not), the stock number, product warranty, reviews or opinions of other users, technical description ...

Tricks to get the best product sheets on the Internet

Tricks to get the best product sheets on the Internet

Finally, we want to give you some tips to write the best product sheets on the entire Internet. The objective is not only to give clear, precise, practical and informative information, but also to capture the user.

Be original

Skip copying the product description. You may create a whole new text with that content, or even create short, simple mini-stories but that they tell the information in a more pleasant way. Furthermore, as you have the possibility of including two types of description, one general and the other technical, you can play with those two boxes, assigning the general one to the innovative one and the technique to be more "classic".

Product sheets: Video, the new trend in product sheets

In case you don't know, videos are trending upward, and they are going to be used more and more in the product sheets. So it would not hurt to record videos of your products to include them in the cards and, in that way, show it in a different way.

Image's power

As they say: A picture is worth a thousand words. Well, make them fall in love with your product through the images. If they are interested, they will end up reading the text. And there you can finish the purchase.


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