Pinterest or Instagram which one is better for your business?

Pinterest or Instagram

So much Pinterest like Instagram have been consolidated as popular advertising tools for many brands thanks to its interface based on image networks that allows users to get content directly to their devices. However, it is not always obvious how to convert these viewers to real clients, especially if we take into account that there are different features and benefits of every one of them.

To begin with, we can take into consideration our Target market. 70% of Pinterest users are women, while on Instagram they give a total of 55%. It is important to know this information because studies have shown that marketing that is directed to a specific gender is up to five times more effective than unisex marketing. If our product is aimed mostly or entirely at women, it is very likely that our campaigns are more successful if we direct them to Pinterest, while if our campaigns are unisex, it is best to opt for Instagram.

On the other hand, Pinterest offers an option called Buyable Pins, a series of tools dedicated to facilitating the purchase and sale of products without leaving the platform. Instagram, for its part, is considered the main means by which a viewer becomes a buyer, which is why it recently developed a Buy Button, which redirects users to buy, subscribe or install our product. The difference between the two lies in the ease and speed of making purchases. While in Pinterest can be done directly on the platform, on Instagram purchases must be off the platform.

These are only a few aspects to take into account when position ourselves on social media to promote our product. Although there are those who say that it is best to be present in all networks, what is really important is to have an effective presence and a marketing focused on correctly sharing our messages.


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