If you have already decided to take the next step in e-commerce and betting on mobile ecommerce It is necessary for your users to have a fast, comfortable and efficient experience when accessing your page either to buy or just to see your products.
6 strategies to optimize your customers' experience when browsing your mobile site
1. Make sure your mobile version works properly:
A beginner's mistake is not checking with your own hand that the site is actually accessible in its mobile version. Test from devices of different brands and sizes and from different browsers.
2. Make sure your site loads fast:
Do not include very heavy content that can slow content loading or consume too much data. Remember that if your consumers access from the mobile version, they are probably looking for a faster way to complete the purchase.
3. Be careful with the ads:
Something very frequent and annoying in web pages for mobile devices is that the pop-up ads appear suddenly and monopolize the content of the entire screen, making it impossible to continue browsing and forcing us to go to other web pages with fewer ads.
4. Offers customer service through mobile applications:
If you already have your consumers interested in your mobile version, offer them assistance via whatsapp or telephone. In this way you will facilitate communication channels
5. Add a link to the computer version:
Make sure they can always access the full version. This is useful because many times customers can access the page from a large tablet and prefer to view the desktop version.
6. Do not abuse the interactive elements:
Although they add a touch of modernity and its purpose is easier navigationMany times, pop-up menus or changing pages by sliding your finger only make navigation more complicated. Better to keep it simple and aesthetic.