If you are visiting social networks, you will have noticed that online surveys have become fashionable. It is a way for users, friends and colleagues to give their opinion on some of the topics that are asked in this survey. And it is increasingly common for people to use them in multiple topics: politics, leisure, training ... Even in your eCommerce.
If you want to know what are online surveys, how to do them and which pages are the best for it, here we are going to talk about it all.
What are online surveys
We can define online surveys as a series of questions that are asked to a person without having to be in person, but rather using Internet forms so that they can give their opinion about a specific topic.
El The objective of these surveys is none other than to know what a group of people, those who answer that question, want and it has multiple uses. In the case of an eCommerce, you can use the surveys so that users can give their opinion about what the next giveaway gift could be, what they would most like to receive (a surprise gift, a discount code, etc.).
Through them, many people are reached because, thanks to the Internet waves, there is no geographical limitation; Anyone can participate in it, and that helps to have a greater number of people who are encouraged to vote. In addition, they are visually very attractive (it will always depend on the page where you make it or how you design it, of course).
The only drawbacks that you are going to have with these online surveys is that it is "discriminated" since, being through the Internet, you force people to have a connection, and those who do not have access cannot participate (in the case of having a physical store you can always make two and then join them). And if your target audience is older people, you will also find more obstacles to access this type of survey.
How to do them
Now that you know what an online survey is, let's go on to learn how to do it? It is likely that, if you have a command of computing, this seems silly, since you only have to go to a page, create it and launch it, but will it be effective? The most possible is that no.
And it won't be because you need to do a little research first. You need to know why you are going to do the survey, be it to ask opinions, to ask for a choice, to improve your products and / or services ...
Every survey needs to have a purpose Since asking something and then doing nothing will not only waste your time, it will also make others lose it and they will see that you have not taken their opinion into account, so when you do one again, they will not participate.
The next step you must take is to know who you are going to address. A young group will not be the same as an older one. First, because the way of addressing each one changes, in language, in tastes ... By focusing on these two steps, you will achieve better results for online surveys.
Designing the survey would be the next step, and we divide this into two:
- On one hand, know what questions are going to be asked, If there will be an open answer, a choice of answer, if only one or multiple answers must be answered, how many will there be, if there are enumerations ...
- On the other hand, create the 'appeal' of the online questionnaire. That is, make a design that attracts the user and, thus, encourages them to participate. This may be more limited if you use pages to do online surveys, but today there are many and all of them have modernized their designs.
Pages to create online surveys
Speaking of online surveys, would you like to know on which pages you can create them? First of all you should know that there are many websites where to do it. So we give you a selection of those that we consider the most useful or practical for widespread use (not only for eCommerce, but in general).
crowdsignal.com
This website is paid, yes. But it has a free version up to 2500 responses received. If your business is small, you can consider it because normally not all the followers you have participate in the questionnaires, but only a small part.
The problem with the free option is that you cannot have support, synchronization with Google, or personalization. But at the paid level it is quite striking.
survival
Here you have another tool for online questionnaires. It allows you to create a free account in which to carry out personalized online surveys. Of course, with a limitation, and that is that it only admits 100 responses per month, you can only do 5 surveys (yes, with unlimited questions), and it has analysis of results.
It has predesigned templates, so you will not have to worry about the design if you are not good at it, you can adapt one of the ones you have to make it faster.
Survey Monkey
This is from the pages for online surveys the best known and most used. It is a payment page, but, like many others, it has a free version with some limitations:
It only allows 10 questions. And these only give you the option to be 15 types (open, closed, enumeration, multi-response ...).
Only leave 100 responses per survey.
You cannot download the results of the online questionnaires (for that you would have to pay).
Google Drive, for basic online surveys
You did not know that online surveys can be done with Google Drive? Well yes, one of the functions it has is to provide you with the opportunity to create online forms where you can put the questions you want, as well as the answers.
Specifically, it is done through Google forms and, although the design is very basic and there is hardly any customization, it fulfills its function very well, in addition to being 100% free, allowing you to use templates and many types of questions.
questionpro.com
We are going to another option for online surveys that, although it is paid, highlights the free registration for what it gives you: 1000 responses per survey, 25 types of responses, unlimited questions.
The only downside is that, when it comes to designing and customizing the questionnaire, it limits you. You can only include a logo and change the background color of the survey. But if you are not too concerned about that, it may be an option to consider.
There are many more options apart from the ones we have discussed here, but the vast majority are paid with some limitations in the free registration. Our recommendation is that you try several online surveys before to see which is the one that best suits what you are looking for and thus launch it to your users.