When you have an eCommerce, or a web page, you know that online advertising is very important because, through it, you can get users to know you, visit you and yes, they also buy from you. But this one is not so easy.
Do you really know what is online advertising? And the types that exist? If you are considering it right now, here we give you the keys so that you understand it 100% and know which is the most appropriate for your business.
What is online advertising
The first thing you should know about online advertising is that its concept becomes changing, just like the sector where it operates, the Internet. We can define online advertising as "Ads targeting an audience using the Internet". In other words, they are advertisements that approach us on the Internet to publicize businesses, articles, brands, etc. of a specific company.
At first, online advertising was not known, in fact, the few who bet on it became pioneers, but as the Internet has been flooding homes and work, many companies prefer to invest more in Internet advertising than in the physical, because you get to reach a larger audience, especially if done well.
Advantages and disadvantages of online advertising
Considering what online advertising is, there is no doubt that it has displaced offline advertising, or physical. However, everything has its good part and its bad part.
Brianda advantages of online advertising Faced with physics, you will find:
- A message that reaches more people. Its scope is quite large, contrary to a physical roll that will only reach a small part of the target audience.
- Possibility to measure almost immediately. In offline advertising you have to wait to see people's reaction; online it is almost instantaneous to have measurements to know if it has been successful, it must be modified or, on the contrary, it must be withdrawn.
- There is a communication with people. Normally through social networks, which is where many go now to be able to comment on what they do or see.
Now, not all are good things. You have to be prepared with online advertising to:
- Reach only people who use the Internet. Although there are fewer and fewer people who do not use it, it is possible that your target audience is not there, and you must use other advertising channels.
- Faced with such saturation of advertising, users ignore the ads. This is common, especially since there are many companies that advertise and that causes users to end up focusing on the parts that interest them and leave out the others.
- There are no clicks. This is due to misleading advertising that leads to unreliable websites, computer virus detection, etc. That causes the computer and the content to be damaged, hence many do not click on the banners or advertisements for fear of this.
Types of online advertising
When you hear about online advertising, the most normal thing is that you think of the banners that you find browsing, either through a page or through social networks. However, do you know that many more things are considered online advertising?
Specific:
SEM or search engine advertising
It is a type of advertising that uses the keywords search Advertising, that is, keywords for which pay to advertise with them and thus reach more users, especially if you are on the first page of search engines, such as Google.
To give you an idea, they are the first links that usually appear, sometimes repeated, when you do a search, but also those that appear in the right column of the search engine, or even in Google Shopping.
Banner
Banners are well known because they have been around for a long time. Is about strategically designed spaces to advertise a pageay, if possible, also to put a link in such a way that, by clicking on it, it takes us to the web page where you want it (usually the one related to the banner itself).
Online video advertising
And if before we were talking about a very old advertisement, now we are talking about a modern one. This is being seen to be one of the most powerful that exist and can be included in any advertising format, either by email, by social networks, in banners ...
Video advertising achieves attract much more than banners now (because many people already ignore them when they see them). It also brings greater dynamism, and on many occasions a greater closeness to the company.
Social media advertising
Not only the banners, which there are, but we talk about direct and indirect techniques of companies to advertise. What would be the direct techniques? Well, for example, on your company page, place products that you want to sell, or publicize your company. In the case of indirect ones, it is above all to use sponsors or influencers who show the company's products and talk about it, or also about the company itself.
Email marketing
Along with banners, email marketing is also quite old, although you have to know how to use it well to avoid being considered spam or having your account blocked, which would be worse. If you are careful, it can be an advertisement that will bring you many benefits, since you can send personalized messages to consumers and thus arrive at the most appropriate moment for them (to solve a problem).
Mobile advertising
With mobile advertising we are referring to SMS that have somehow been relegated to being mere advertisements. However, despite the fact that many are reluctant to this type of online advertising, the truth is that it works.
More than 95% of these messages are read within minutes of receiving them, and many of them get interactions.
pop up
We cannot forget about pop ups as online advertising. Now, although it continues to be used, and is becoming more and more common, it must also be said that it is the most invasive and annoying of all advertisements.
Yes, you are going to get them to see you, but the truth is that it can end up damaging the page because they want to close the pop up and close the browser, or they get annoyed by the interruption and do not want to continue where they were.
As you can see, there are many types of online advertising and in each case one or the other will work better. Now it's time to analyze your eCommerce to know which of all could be better to invest in it.