On Thursday, April 10, in seminar 6, hall G of eComExpo, the biggest eCommerce fair held in Spain, will take place for the first time on OFF / ON Commerce, initiative organized by BrainSins and eCommbits, which aims to provide companies from various sectors with the keys to adapt to an environment of multichannel selling.
The eCOMExpo OFF / ON Commerce seminar program will allow attendees to delve into fundamental topics for the development of their Online Business and from celectronic commerce, such as technology, logistics, marketing of results, new holdings and usability, among others. These issues are necessary to achieve success for both the offline and online strategy of any company.
The event will have main sessions, which will cover three key aspects of the transition from offline business to online business: the choice of the technology, the organization logistics y multichannel and new trends. Each thematic area will be treated from a practical perspective, based on real cases so that it is possible to understand to what extent all the elements are interrelated and how they are involved in the general strategy.
First session
The first session is scheduled to begin at 10:15 am and last 90 minutes. The session has been titled Choice of Technology. The basis for the scalability of your eCommerce.
In this seminar the main technologies for creating online stores, both Open Source, proprietary and SaaS). The session will focus on integration capabilities with different interrelated systems, such as logistics, ERPs, CRMs, etc. to give a complete vision of the needs in terms of the technological platform of an online store based on its level of maturity.
the seminar Choice of Technology. The basis for the scalability of your eCommerce It will be developed in the following way, it will have the following participants:
- Presentation of the session by Daniel Vázquez, Director of Operations of eCommbiMulticanalidad y Nuevas Trends. How to reach your potentials and retain your customers?
- Analysis of the main eCommerce Open Source Magento and Prestashop technologies, by Daniel Vázquez, Director of Operations at eCommbits
- Online SaaS store: eCommerce for all budgets, by Alejandro Fanjul and Enrique Andreu de Palbin
- Integrations to address growth: Store integration with ERP. Carlos Liébana - CEO of Factor Libre and Store Integration with Logistics, by Juan José Montiel, CEO Altius Consulting & Formación
- Conclusions, by Daniel Vázquez, Director of Operations of eCommbits
Second session
The second session will begin at 12:00, and for an hour and a half they will talk about Logistics and distribution. Keys to guarantee customer satisfaction.
In this seminar the key aspects of logistics, as well as the main points to take into account in logistics for e-commerce, and new trends and needs in logistics, derived from the growth of the eCommerce market.
the seminar Logistics and distribution. Keys to guarantee customer satisfaction It will be developed in the following way, it will have the following participants:
- Without logistics, there is no eCommerce, by José Carlos Cortizo, Marketing Director at BrainSINS
- How the Giants Manage Logistics: The Zalando Case, by Juan Sandes, Celeritas
- The importance of delivery times: fine-tuning, by Javier Simón, Atuhoraexpress.com
- Aggregators reach logistics, by Regina San Miguel, International Marketing Director at Packlink
- The state of cold logistics in Spain, by Cosme Echanove, CEO of Enterbio
- Conclusions, by José Carlos Cortizo, Marketing Director of BrainSINS
Third session
After eating, and for two hours, at 15:00 p.m. the last session will begin, in which the subject will be discussed Multichannel and New Trends. How to reach your potentials and retain your customers?
La multichannel selling is increasingly important, both because of the evolution of retail businesses, which tend to open more channels, as due to the habits of users, who increasingly tend to carry out purchasing processes that start on one device and end on another.
This workshop will focus on technologies and trends that allow us to connect all our channels to offer a unique user experience, and will take place on the following points:
- Same users, different channels, 1 single experience, by José Carlos Cortizo, Marketing Director of BrainSINS
- Shot'N Shop: From mobile to shopping bag, by Sira Pérez, Founder of Shot'N Shop
- Guardiola and Eto'o have fiiiling, by Jorge Martínez, founder of Fundación Fila Cero
- Interactive images: bringing the product closer to the customer in a virtual environment, by Montse Labiaga, Director of Photography eCommerce
- The future of the Omni-Channel according to Hybris, by Javier Alonso, eCommerce Senior Advisor at Ricoh Spain IT Services
- Rakuten - The online shopping center that promotes local commerce, by Demis Torres, Head of Sales of Rakuten Spain and Carlos Alberto Fernández, Partner and Manager of Vinarium
- The importance of the search engine in the online channel, by Iván Navas, founder and CEO of Doofinder
- Farewell, by Daniel Vázquez, Director of Operations at eCommbits and José Carlos Cortizo, Marketing Director at BrainSINS
Image - offoncommerceday.com