Nostalgia is and has always been a way of awakening the interest in consumers of any type of product, going back to the past and remembering the good times, as well as making us smile and giving us something to talk about with our friends and family, too. can help us increase sales in our company, functioning as one good marketing strategy.
Nostalgic feeling can increase the desire to pay for certain products
A study carried out by the Consumer Research Magazine (Journal of Consumer Research) says that inducing pleasant feelings about the past can provide great benefits for those who seek attract money from consumers.
As well recent Google data show that 75% of people between the age of 35-54 look with YouTube videos regularly that are related to events or people from the past. This shows us that nostalgia, inducing the consumer with pleasant feelings from your past can have a great positive effect in increasing the desire of buyers to purchase a product.
Next, we will see some companies and the way in which have been using this strategy as marketing:
Nokia:
Which has been in the news lately due to his decision to relaunch his classic 3310 phone as part of a company strategy for its great return to the mobile market. And although the phone was not announced with anything special or different about its specifications, the furor around the announcement is very considerable.
Pokémon Go:
Nostalgia is an effective tool to attract consumer attention, and even more if it is combined with innovation. The popularity of Pokemon Go, a phone application that takes us back to our youth in video games, is a clear example of a good use of this strategy.
#ThrowbackThursday:
Phrase popularly used in social networks that can be translated as "Thursday of Nostalgia", some companies both in the digital content marketAs companies with physical products, they often use it to increase interest in their site, for example, by posting images of their products or events from the past, or by sharing images and stories about events that can be evocatively nostalgic for people.