According to Goldman Sachs, one of the largest investment banking groups in the world, Nike and Ralfp Lauren, the two best positioned companies in Ecommerce, currently taking advantage of the growth of this e-commerce sector. The group foresees a 22% growth in electronic commerce during 2016, with companies having a higher leverage, in a very lucrative market.
These two companies sell products that are considered closer to raw materials and also face challenges in the e-commerce market. While all of these products can be sold by Amazon, luxury retailers still have a difficult road ahead of them, including finding a balance between the increasing online sales and maintaining a network of physical stores.
It is worth mentioning that the Ralph Lauren firm recently announced its intention to close more than 50 stores and reduce its full-time workforce by 8%, all with the intention of cleaning up the company's finances, restructuring and being more agile. The group has also highlighted the strength of those companies that only focus on the sale of products over the Internet.
Goldman Sachs mentions that a large part of online retailers on the Internet, such as Amazon, have an advantage over others in the sense that they have the ability to invest large amounts of money in compliance operations, while some of these companies have to depend on external suppliers being limited during periods of high work.
It is also clear how important it is every time Ecommerce, which has led to large brands and companies, to strive to create a better shopping experience for users, especially when it is now known that they are more willing to buy in online stores compared to physical stores.