Marketing strategies for Mother's Day

Marketing strategies

Is coming Mother's day, and it is time when all people are looking for the perfect gift. This is why it is time for all ecommerce store owners squeeze your creativity to attract customers and increase your sales.

For many merchants it can be a challenge to achieve this, so we will analyze some of the mothers day marketing campaigns most successful.

The first step is to be aware that social media they are our number one ally in this case. The marketing that it manages to awaken a feeling in us is highly effective, and L'Oréal is aware of this.

Su #GotItFromHer campaign (I got it for her) invited her clients to share photos of the woman to whom they would give their products, accompanied by a description of their best qualities.

Something similar ideo Interflora, with its #ChallengeTheFlorist campaign (Florist Challenge) In which a florist is invited to create a perfect arrangement for Mother's Day with a video.

In the video you can see the quality of the process and the final product, so with this simple “challenge” the characteristics of the product are shown and customers are invited to challenge Interflora florists to create the perfect bouquet for mom.

Marks & Spenser created a section with a mothers day gift guide on its website, in addition to including gift chocolates with each purchase. It is a fairly simple and very effective strategy, since it facilitates the consumer's experience when choosing a gift and receives a gift for their purchase.

If you create a specific and visible section for gifts, and also promote it on social networks, you will find the ideal way to increase your sales for Mother's Day.

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