Once you have created your online store, and have created a structured strategy to improve your sales and traffic of your store, use these tactics of social media marketing to grow your e-commerce business.
Optimize posts
Using keywords in your posts can increase your visibility in search, thereby allowing you to reach an audience even larger than your direct followers. It is important to make yourself known using all available resources.
Share the right content
Sales pitches are a sure way to turn down customers. Instead, provide useful, shared content that adds value to your prospects and customers. Keep the experience social, interactive, and contextual, using your posts to tell stories to customers, share news, and provide helpful advice.
Use your reviews
Let your satisfied customers do the social media marketing for you by letting them share their reviews of your products. Reviews are powerful tools because prospects are more likely to be open to a product review when it comes to a third party, such as a loyal customer.
Add share buttons in strategic places
Adding shared widgets like the Facebook "Like" button to all of your product pages can go a long way in attracting customers that are further in the buying cycle.
Use visual content
Image-based content is naturally more engaging than text-based messages, which makes it perfect for marketing your business on social media. In fact, studies show that using images is the single most important tactic for optimizing social media messages.