How to advertise on Instagram

Instagram advertising

More and more people see a potential advantage on Instagram, both to get followers and to advertise effectively on Instagram. For this reason, eCommerces are paying attention to it to advertise their stores, products, etc. in order to achieve greater visibility.

But How to advertise on Instagram? What must be considered? Why should you do it? We are going to talk to you about all this and much more below.

What you should know before advertising on Instagram

What you should know before advertising on Instagram

For some time now, Instagram has become one of the favorite social networks of many people. According to the study carried out by Pew Research, 55% of 18 to 29 year olds in the United States use Instagram. In Spain the figure is very similar to this, and we could even say that it can be increased to 35 years. Therefore, having a large audience, we cannot dismiss it as just another network. Is he place where you can find your target audience.

That power that the platform gives, and the fact of making yourself visible to a very large audience, will allow you to achieve the objectives you set for yourself. Of course, if you do it right.

Also, you should know that advertising on Instagram is not really from that social network, but from Facebook. And if you have a Facebook page and have ever tried to promote your page or your publications, you will know that it is very effective. What does it mean? Well, it reaches many people and that you achieve the objectives that you set for yourself with it if the campaign is well managed.

In conclusion, we can say that you will get results for a low budget.

Types of advertising on Instagram

Types of advertising on Instagram

Now, do you think there is only one way to advertise on Instagram? The truth is that no, and the variety that it offers you is what you should weigh when developing an advertising campaign, since it is the one that can lead you to be successful or to pass without pain or glory (and nobody wants that).

Thus, among the ways to advertise on Instagram, you have:

  • Images. It is the most common and simple. It is about placing an image with a text. This should not occupy more than 20% of the space. And if possible, we recommend it square, although it can also be rectangular.
  • Videos. They are another option to advertise, as long as they are not longer than 60 seconds, whether in square or landscape form.
  • Carousel. By carousel you must understand a selection of up to 10 photos to be part of an ad. They also allow you to put 10 videos, but it is not recommended for the duration of these. Imagine that you posted 10 videos of 60 seconds. It would be 600 seconds, which is 6 minutes. And people's attention is only 3 seconds (only if you catch them they stay longer but up to 6 minutes is very difficult).
  • Stories. They are one of the best Instagram creations. What you may not know is that you can also advertise in that part of the social network. This can be with image or video.
  • Presentation. Do you remember the images? What about the videos? Well this is something like a mixture of both. Through a selection of images a video is formed, which can have music, use filters and be dynamic, but it is based on that, images that are converted into video to see them all.
  • Collection. It is the most unknown type of advertisement for advertising on Instagram. And yet, for an eCommerce it can be the most effective. It consists in that users can see the company's products, as if it were a catalog of products that the Instagram account that they could follow for sale.

How to advertise on Instagram

How to advertise on Instagram

Now that you know some of the ins and outs of advertising on Instagram, it is time for you to know what the process is to carry it out. To do this, the steps you must take are the following:

Your Instagram account related to your Facebook account

It is impossible to advertise on Instagram if not you link your Facebook account. And it is that to create an advertising campaign you will use the advertising platform of this social network. Keep in mind that Instagram is from Facebook, like WhatsApp.

Linking it is very simple. You just have to go to Facebook, to your page and there to Settings. Look for the Instagram section and add your account (username and password).

Use Facebook ads to create a campaign

Now that you have the accounts linked, it's time to go to Facebook Ads and, there, to "Create a new ad". All you have to do is choose what type of ad you are going to do. That is to say: what will be your objective (traffic, interaction, reproductions, messages ...); segmentation (that is, what audience are you going to target); where you want the ads to be shown (you can choose on your mobile, which is usual, or only on your computer; and in feed or stories); choose budget and the time in which the ad will be valid.

After all that is clear, the configuration will be saved and that is when you should start the next step.

Create your ad

Now you know when, where, to whom and what you are going to announce. But you have to create the ad itself (since depending on your publication, the designs will be different).

This refers to the types of ads that you have advertising on Instagram. You must choose a specific one and work with the design you want to use so that it adapts to the measurements and design you need.

Launch advertising on Instagram

Finally, all that remains is to launch the advertising. For this you will have to activate it and see how the audience responds to this. Why? Well, because in the course of the campaign you may need to modify the text or image to achieve better results.

You will be able to know this through the statistics that Instagram provides you. If you see that it is not having a good reception you can pause, change the values ​​and re-launch.

As you can see, it is very simple to do it, so you just have to try and see what is the best form of advertising on Instagram for your business.


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  1.   Shaza said

    Excellent article. Concise and clear. It's what I was looking for. Thanks a lot!!