What Makes a Great Ecommerce Product Page? I'd say it's a mix of several factors, including usability, the use of images, comments and clear information for buyers.
Here are some excellent examples, with the intention of highlighting some examples of interesting and innovative sites.
Fitbit
Fitbit only has a handful of products, so it is more capable of creating detailed product pages like this than most eCommerce sites.
sofa.com
The pages are a refreshing contrast to some other sofa-selling retailers, with their glossy sales ads and interest-free credit ads. It is an interesting store worth paying attention to.
Victoria's Secret
Recommended by many people, the product pages here are well designed and the sizes and colors are easy to edit.
The related product options are very well done, with little mini product pages that allow users to select colors and sizes before adding to their bag.
modcloth
Excellent product pages with lots of details. The use of images is highlighted here, with five views of the dress, a video of the product, and images of the customers wearing the dress.
This is very useful as it shows how the dress looks on people, with the added bonus of social proof. These people have bought and enjoyed the product, so why not try it yourself?
Betabrand
This is an interesting business model, where users finance clothing in exchange for discounts on the finished product.
For new customers the concept is explained very clearly, with excellent product images to back it up, which makes the concept very quickly understood.