The turnover of electronic commerce or eCommerce in Spain reached a record figure of 2019 million euros in the second quarter of 11.999, which is 28,6% more that the 9.333 million euros that it entered in the same period of the previous year, according to the latest data offered by the National Commission of Markets and Competition (CNMC). Compared to the previous quarter, e-commerce sales increased 9,4%, since its turnover in the period between January and March of last year reached 10.969 million euros.
By sectors, the industries with the highest income were travel agencies and tour operators, with 16% of total billing; air transport, with 8,8%; hotels and similar accommodation, with 5,8%, and clothing, with 5,6%. For its part, the number of transactions registered in the second quarter of 2019 reached 211,3 million transactions, which represents a rise of 32,7% compared to the 159,2 million in the same period of the previous year.
In this context, the passenger land transport and gambling and betting lead the ranking by sales, with 7,5% and 5,9% of the total, respectively. This is followed by the sale of records, books, newspapers and stationery with 5,8% and activities related to transport with 5,1%. Regarding geographic segmentation, e-commerce web pages in Spain accumulated 53,4% of revenues in the second quarter of 2019, of which 21,8% came from abroad, while 46,6% The remainder corresponded to purchases originating in Spain from websites abroad. By number of transactions, 42,1% of sales were registered on Spanish websites, of which 9,3% came from outside the country, while the other 57,9% occurred on foreign websites.
Increase in eCommerce: towards the EU and the United States
Likewise, the CNMC data show that 95,2% of purchases from Spain abroad addresses the European Union, followed by the United States (2,1%), with air transport (11,6%), hotels and similar accommodation and clothing (7,4% in both cases) being the sectors most in demand. In the case of purchases made in Spain from abroad, 64,0% comes from the EU. The areas of activity related to the tourism sector (which groups travel agencies, air transport, land transport, car rental and hotels) account for 66,8% of purchases.
On the other hand, e-commerce revenues within Spain increased by 22,3% year-on-year in the period between April and June, to 3.791 million euros. The tourism sector accounts for 27,8% of the turnover within Spain, followed by the Public Administration, taxes and Social Security (6,5%).