How to be successful in ecommerce
You must boost sales through your product tabs.
One of the problems why people leave ecommerce without buying anything, is that it takes an almost ridiculous number of clicks to buy the product. By reducing hassle when buying it, page abandonment is also reduced. Try to make it possible to buy in one click or reduce it to the maximum possible.
You must also put your buy button in the most visible part of the page, especially when your customers are going to buy from their cell phone.
Increase the average value of the basket
For this, what you should do is recommend to users another type of related products with the one you just bought or recently visited. You can also increase the shopping list and agree to purchase a product or two more than they would buy if you offer them free shipping after x amount.
Also make it clear to your customers the different delivery methods and especially the costs of it. This will cause the finalization of the purchase and the delivery costs to be added, the purchase falls to us due to an excess of price that was not expected.
Get closer to your client at every stage
One of the best allies in ecommerce are chat, so the user can talk in real time with someone from the company in order to complete their orders and get better guidance and advice in the purchase process. You should also post a FAQ or frequently asked questions in any of the sections that help the client solve problems without going to the chat.
Other data that cannot be missing are, Contact information so that the customer can contact you after each purchase (not only the guide number is enough). Link in a visible area a link to your social networks, so that you can further enhance the trust in your customers as a serious and consolidated company.