More than a hundred small and medium-sized Spanish companies attended the meeting on e-commerce, SMEs and logistics The timeliness of eCommerce, event sponsored by Command by Correos held in Madrid. Attendees were able to listen to four presentations by seven experts over four presentations, a discussion table with success stories and a final cocktail for the exchange of ideas and networking.
Jesus Sánchez Lladó, Head of eCommerce and Parcel Post Office, opened his speech with this information: "In fifteen years, a third of commerce will be through the Internet." Sánchez Lladós pointed out that "In 2027 we will have gone from the fifteen million euros of turnover in 2013 to two hundred thousand million out of a total of six hundred and forty thousand". During his presentation, Sánchez Lladó highlighted that our country is the fourth in the European Union with the highest income in electronic commerce. He also assessed the role of logistics in the landscape of new online store creation solutions for small and medium-sized businesses.
Another of the speakers who participated in the event was Jose Luis Vallejo, Global CEO of Media Net Software- Vallejo shared his experience as a co-founder of BuyVIP.com, a Spanish eCommerce company bought by Amazon in 2010 for 100 million dollars.
For his part, another of the invited speakers, Emeritus Martinez, Director of Marketing and Communication of QDQ media, confirmed that 25% of the sales of Black Friday of November 28 were made through mobile devices. Martínez highlighted that "Black Friday has kicked off mobile commerce in Spain".
The designer Andreas von Kunowsky He presented as a practical case the recent launch of his online store of illustrated and personalized agendas LaprinciPa.com.
Joshua Novick, CEO of Antevenio, I introduce new digital marketing strategies and tools for SMEs to improve their sales on the Internet. Jorge Villar, professor at the School of Industrial Organization (EOI), analyzed the trends in the sector.
SMEs and logistics, the great challenge of eCommerce in Spain
According to the EONTSI study on B2C Electronic Commerce 2013, eCommerce Aimed at private buyers, it will not stop growing in Spain. In 2013 it increased by 18%, with a total purchase volume of 14.610 million euros. In addition to increasing the absolute value of the purchase volume, the growth rate also increases, specifically 4,6% more than in 2012. According to this study, the number of buyers is increasing, as well as the volume of products and number of categories they buy. In addition, they access the most innovative products, channels and shopping devices.
In this sense, it is worth remembering the growth in the number of Internet buyers, which has gone from 15,2 million in 2012 to 17,2 million in 2013. An increase of 14% in absolute values that contributes decisively to the increase in B2C purchase volume.
All this supposes a great opportunity for Spanish tradeBut making an online business idea come true has its complications. The conversion to eCommerce is one of the main challenges for SMEs, which represent 99% of the Spanish business as a whole. 9% of the total are micro-SMEs with fewer than 95,7 workers, according to the study 'Portrait of SMEs 9', by the General Sub-Directorate for Support to SMEs, Ministry of Industry, Energy and Tourism. According to a 2014 Google survey, 2014% of Spanish SMEs with less than 15 employees carry out e-commerce activities. For 50% of them, ecommerce already generates more than 31% of their turnover. 20% acknowledge that their economic benefits have increased thanks to electronic commerce.
Post and other entities such as School of Industrial Organization (EOI) They advise SMEs on eCommerce through free online e-commerce courses, especially aimed at them. Hand in hand with international entrepreneurial experts, Comandia by Correos modules introduce the keys to making a digital business idea a reality in an integral way. Beyond the creation of the store, they also deal with Online Marketing, E-Logistics, Payment Methods and Customer Service. They sow the seeds of future markets.