How to improve email marketing

email marketing

El email marketing in ecommerce It is important as it often results in a sale if the recipient clicks on the link that takes them to the company site. The problem is that it is not always easy to get readers to click on the emails that the company sends to promote its products. Therefore, below we want to share how to improve email marketing.

1. Use a video to increase clicks

The videos is a visual content very attractive and can eventually generate clicks to e-commerce sites. They are also a good way to explain an otherwise difficult product or service using descriptive text. Now embedding an actual video in the body of the email is not that convenient; instead it is recommended to use a simple image with a play button on it. From this when a recipient click on the image, it will be sent to the page where the video is hosted.

2. Motivate the recipient's curiosity

Most consumers are curious, therefore another way to improve marketing in ecommerce is to add a puzzle in the mail message. In social networks we can see these types of messages that work quite well since they motivate curiosity. A good example of this could be sending a message where a unique variable discount is displayed and where the amount of the discount is a mystery. In other words, the recipient will have to go through the entire purchase process before knowing the percentage of the discount.

3. Be creative and put aside the traditional

Finally just say that having a creative email marketing And consistent is a good way to save time when creating email marketing campaigns. To keep recipients engaged and improve click rates, email content needs to be changed on a regular basis. For this, it is advisable to include information on the new features of the product, a top 10 list, recommendations on products based on previous purchases, posts, tips or tricks.


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