There are several things you can do to keep potential buyers on your site and one of them is improve the readability of your Ecommerce content. Remember that a longer stay in a ecommerce site means greater chances that a visitor will get all the information they would like to know about the product.
Web design is important and content is too
It is known that 94% of visitors decide to buy a product taking into account the web page design. That is, a quick glance at the site is enough for visitors to make a decision as to whether they want to continue reading or go elsewhere. Therefore, a clean web design it will make them stay and consume the content.
On the contrary, if your Ecommerce site looks messy, with unreadable text blocks, the only thing you will do is deter their intentions to buy a product.
Divide the content into subtitles
Subtitles fulfill a number of functions in content, they keep the reader busy up front, but they also help introduce new sections into the text. In addition, they make the content much easier to assimilate and identify the information that most interests the visitor.
By doing this subtitle breakdown in content, you make all the information much more attractive and it is also easier to convey the main message.
Use short paragraphs
If you use very long paragraphs you cause the content seems endless and complicated to read to the user. So choose to use short paragraphs to make the content more reader-friendly. In fact, all you need are paragraphs of between 2 to 4 sentences to communicate all the information of interest to buyers.
Bulleted lists
By using bulleted lists, readers locate information immediately as it stands out from any block of text in the content. They are easy to assimilate allowing even more complex data is digestible.