How to take advantage of the quarantine to improve your strategy at fairs and congresses

The pandemic has caused a wave of cancellations in the trade fair and congress sector. As we will return to normality little by little, it is necessary for companies to prepare the strategy they will carry out to promote themselves in this type of event in the future. At this time, the best thing to do is search stand providers and decide the activities to be presented.

The damage that Covid-19 has caused in this sector also extends to many others, because many companies wait to present their news at the most important fairs. For example, the mobile phone sector has suffered the consequences of the pandemic. In February, Barcelona was going to host one more year the largest mobile phone event in the world, the Mobile World Congress. Many of the large mobile companies were going to present their new products at this congress, which has been postponed to 2021.

The cancellation of fairs not only has enormous consequences for the companies that were going to present their products, but also for those who needed to know the new technologies on the market to continue advancing in their research.

In addition, at these events there is face-to-face contact between brands and consumers. When congresses were canceled, companies lost this opportunity to interact with visitors and win new customers.

How to prepare a good strategy at fairs and congresses

As fairs and congresses have been canceled or postponed for the moment, the only thing to do is prepare for the future. Here we collect some actions that you can carry out from now on to avoid falling into too typical mistakes.

  • Decide what activities you are going to present: one of the main mistakes made by exhibitors is not choosing in time which activities they will present at their stand. During quarantine, you can take time to plan the activities that will take place at your exhibition. It is very important that they are linked to your brand and the services you offer.
  • Search stand suppliers: stands are a fundamental part of the strategy if you want to stand out at a fair. Think that you will be surrounded by companies that offer the same services as you. You must attract the attention of visitors and the best way to do this is with a personalized stand. During quarantine, you can contact the providers and find the one that best suits your needs.
  • Decide what your stand will be like: When you have already determined which activities you will present and have contacted the suppliers, it is time to think about the format of your stand. It is very important that attendees see what is happening inside the stand, so you must adapt the space to the activities that will take place there.

At the end of the day, we cannot control certain situations that are beyond our reach, but we can ensure that the return to normality occurs with the greatest strength and organization possible to reverse the damage caused by covid-19 to the extent possible. possible.


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