SaleSupply, A global provider of e-commerce services, has launched a white paper in which it shares the reasons why selling on Amazon USA is a good way to enter the online market in the USA.
When thinking about the internationalization of an online business, not everyone thinks directly of the US, and most entrepreneurs prefer to start their expansion process in Europe. However, as they defend from SaleSuply, "We are at a time where it is worth considering offering its range of products to the American customer."
The US eCommerce market has an annual turnover of more than 456.000 million dollars and has 196 million online buyers. It is also a market that is home to a wide range of successful e-commerce companies, making it the world's favorite cross-border shopping destination. In addition, the United States is a center of innovation, digital progress, and technologies.
It sounds like an impregnable market, but it is not. In fact, there are many reasons why, if you sell online, Amazon.com should interest you. This is what they propose from SaleSuply.
6 reasons to sell on Amazon USA
# 1 - If you can't beat them, join them
Amazon is gaining more and more market share. It has become a giant one-stop-shop destination, offering everything from anywhere.
Initially, Amazon was seen as a threat to small retailers, but SaleSuply prefers to view Amazon, and especially its third-party market, as an opportunity to make use of Amazon's excellent infrastructure. “It's like riding the wave of e-commerce growth in its wake. In a large, mature market like the US, this can be a great asset as you embark on your market entry journey. '
# 2 - Be part of the first destination of online shoppers
Amazon is grabbing a huge chunk of eCommerce-related traffic in the first place because more and more customers are starting their search for products on the Amazon.com platform, leaving Google as a second choice.
# 3 - The US market in a market with minimized business risk
Selling through the Amazon marketplace enables you to use Amazon technology, marketing tools, and shipping and fulfillment services. So there is no need to make these large long-term investments in order to explore this exciting new market.
# 4 - it's time
The euro is under pressure from economic uncertainties in the wake of the EU debt crisis. The single currency is now lower against the US dollar, which is a favorable condition for the sale of European products in the US This competitive advantage is positive for consolidating the brand and gaining traction in a new market.
# 5 - Learn from the best
Amazon is the largest company in the world in terms of revenue generated from eCommerce. A Top 10 ranking conducted by the research firm Ystats published in 2014, showed that Amazon in 2013 brought in Amazon $ 74 billion in sales of products and services, much better than the combined revenues of the other nine ranked companies, such as JD.com , Alibaba, Walmart, eBay. Otto Group, Cnova (Casino), Tesco, Rakuten and Best Buy, together.
# 6 - Take Advantage of the Huge Potential of the US Market
Selling on Amazon marketplaces allows setting up a relatively easy and low-risk entry to the market, but at the same time opens the door to a giant eCommerce market, with an audience of almost 200 million buyers.
Expanding a business to the United States means competing in a tough retail environment, with high consumer expectations and high business standards. However, the potential is enormous, since individual spending on eCommerce per person per year is, on average, 2.216 dollars (more than 1.900 euros). This average is much higher than the European one, located at 1.376 euros.
You can download the white paper for free How to sell on Amazon USA here.