How to Optimize Your Ecommerce Site for Search Engines

search engines

You may be someone who wants to start sell on the Internet. Or maybe, you already have a store, but are looking for ways to increase your visibility and popularity.

One of the most effective ways to do that? Optimize your online store for search engines.

Let explore the different methods on how you can improve your ranking for search engines like Google, Bing, and Yahoo!

Determine your keywords

Determine your target keywords. You need to know the most common words (or keywords) that your target audience is using. From there, insert those keywords into your high-impact pages and, of course, your metadata. Include textual information that is useful, descriptive, and relevant.

Use key phrases in your search

In the simplest sense, key phrases generally include at least three words. Most search engines don't just use a single word when searching for something. Key phrases are more specific and play an important role in search engine settings.

Optimize your home page

Structure your navigation bar. Add visual elements (set descriptive ALT tags) of your main products / services that you are inviting with textual information. Add links to your most popular products / services. Add a great tagline with your main keywords. If you are local, be sure to locate your location.

Create unique product descriptions

Put in the effort to write in-depth content of up to 1,000 words for each product. It can include size, features, colors, customer's FAQ, and revisions.

Add links to high priority pages

Link your main categories or products / services in your navigation bar and / or your footer. For example, if you have a blog post that has generated a lot of visitors, be sure to add links on that page that will take you to your best products or category pages.


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